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| Washington Redskins fumble Twitter campaign as racism row intensifies | |
| (35 minutes later) | |
| The Washington Redskins on Thursday attempted to fight back in the ongoing battle over their name, which Native American groups consider offensive, only to see a social-media push around the #RedskinsPride hashtag badly backfire. | The Washington Redskins on Thursday attempted to fight back in the ongoing battle over their name, which Native American groups consider offensive, only to see a social-media push around the #RedskinsPride hashtag badly backfire. |
| Last week, Senator Harry Reid, the Democratic Majority Leader, sent the Redskins a letter, signed by 49 Democratic senators, protesting the name. | Last week, Senator Harry Reid, the Democratic Majority Leader, sent the Redskins a letter, signed by 49 Democratic senators, protesting the name. |
| On Thursday, the Redskins' official Twitter account asked followers to “Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you”. | On Thursday, the Redskins' official Twitter account asked followers to “Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you”. |
| Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you. | Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you. |
| By the afternoon, the #RedskinsPride hashtag had duly achieved trending status. | By the afternoon, the #RedskinsPride hashtag had duly achieved trending status. |
| Some tweets were supportive. | Some tweets were supportive. |
| #RedskinsPride @SenatorReid We love our name. It is said with RESPECT and PRIDE. | #RedskinsPride @SenatorReid We love our name. It is said with RESPECT and PRIDE. |
| The majority, however, did not use the hashtag in the manner intended by the team. | The majority, however, did not use the hashtag in the manner intended by the team. |
| Sitting Bull-Tatanka Iyotake was called #redskin devil 4 resisting colonization. No #redskinspride here @SenatorReid pic.twitter.com/vKZnemeKCA | Sitting Bull-Tatanka Iyotake was called #redskin devil 4 resisting colonization. No #redskinspride here @SenatorReid pic.twitter.com/vKZnemeKCA |
| The #RedskinsPride hashtag is used by white guys to defend millionaires using a racial slur. The ultimate in irony has been reached | The #RedskinsPride hashtag is used by white guys to defend millionaires using a racial slur. The ultimate in irony has been reached |
| Dear @redskins, a bunch of white people just came and took over your hashtag and decided it was theirs. How does that feel? #RedskinsPride | Dear @redskins, a bunch of white people just came and took over your hashtag and decided it was theirs. How does that feel? #RedskinsPride |
| omfg @redskins hire @subtweetcat to do your social media your hashtag game is worse than your special teams game http://t.co/y4Kws0s721 | omfg @redskins hire @subtweetcat to do your social media your hashtag game is worse than your special teams game http://t.co/y4Kws0s721 |
| The Bullets changed their name. You can too. The Nationals had fun naming the team. What's wrong @Redskins? | The Bullets changed their name. You can too. The Nationals had fun naming the team. What's wrong @Redskins? |
| No #RedskinsPride? | No #RedskinsPride? |
| @SenatorReid | @SenatorReid |
| Whom the gods would destroy they first put in charge of a corporate twitter account. #RedskinsPride | Whom the gods would destroy they first put in charge of a corporate twitter account. #RedskinsPride |
| Reid's official Twitter account did not immediately make comment, but the Washington Post reported the senator's digital director, Faiz Shakir, as saying: “From our perspective, what we saw was just overwhelming opposition. It’s really made our day.” | Reid's official Twitter account did not immediately make comment, but the Washington Post reported the senator's digital director, Faiz Shakir, as saying: “From our perspective, what we saw was just overwhelming opposition. It’s really made our day.” |
| Speaking to Deadspin.com, Shakir said: “The Skins tried to engage folks, and it has failed miserably … we haven't found more than one or two that are actually supportive." | Speaking to Deadspin.com, Shakir said: “The Skins tried to engage folks, and it has failed miserably … we haven't found more than one or two that are actually supportive." |
| The Redskins' owner, Dan Snyder, has repeatedly said he will not change the name. Recently, however, the NBA's decision to ban for life Don Sterling, the owner of the Los Angeles Clippers who was recorded making racist remarks about black men, has turned the spotlight on to the NFL franchise. | The Redskins' owner, Dan Snyder, has repeatedly said he will not change the name. Recently, however, the NBA's decision to ban for life Don Sterling, the owner of the Los Angeles Clippers who was recorded making racist remarks about black men, has turned the spotlight on to the NFL franchise. |
| President Barack Obama has also commented on the name, saying in October: “If I were the owner of the team and I knew that the name of my team, even if they've had a storied history, that was offending a sizeable group of people, I'd think about changing it." | President Barack Obama has also commented on the name, saying in October: “If I were the owner of the team and I knew that the name of my team, even if they've had a storied history, that was offending a sizeable group of people, I'd think about changing it." |