Rita Ora: all-conquering queen of the tabloids

http://www.theguardian.com/music/shortcuts/2014/may/20/rita-ora-all-conquering-queen-of-tabloids

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Age: 23.

Appearance: Everywhere.

She's omnipresent? As far as the tabloids are concerned, yes.

Really? Can you give me an example of a noteworthy thing she's done lately? Where have you been? She wore the same outfit to two different parties, in Cannes and London, just 10 hours apart.

Fascinating. You don't understand. Rita often changes her clothes FOUR times a day.

Well maybe she's got FOUR of the same sort. Now that would be a story.

Does she do anything apart from wear clothes? Oh yes. She's just scored her fourth Number 1 single with I Will Never Let You Down.

Not bad. In addition, the Sylvia Young school graduate has a part in the upcoming Fifty Shades of Grey film.

I say. She's also got lucrative deals for makeup and fashion lines with Rimmel and Adidas, and she has modelled for Moschino.

It's good to have more than one string to your bow, I guess. She also owns a football team in her native Kosovo, whence her parents fled to London when she was just one.

She sounds a bit of an overachiever, to be honest. Recently she even announced her intention to start a chain of flower shops.

Rita Flora? I'll pass that on, in case she hasn't heard it the full thousand times yet.

I suppose it's refreshing that the tabloids have taken an interest in the achievements of a multi-talented, entrepreneurial woman. I think you'll find they're largely interest in what she wears and who she's with.

Who is she with? She's dating Scottish DJ Calvin Harris, whose latest single holds the Number 3 spot. She also has a mercurial friendship with model Cara Delevigne, although its on-again, off-again nature may well be a tabloid confection based on the fact that sometimes they go to parties together, and sometimes not.

What you're saying is that she's famous and photogenic, so journalists are finding excuses to write about her. Yes.

Which is precisely what you're doing. You're the one who started this, with all your questions.

Do say: "Hardworking Rita Ora is a role-model for young women everywhere."

Don't say: "Did you get that dry-cleaned at the airport, or what?