This article is from the source 'independent' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.independent.co.uk/news/business/news/warburtons-top-british-product-in-kantar-worldpanels-survey-9369491.html

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
Warburtons top British product in Kantar Worldpanel's survey Warburtons top British product in Kantar Worldpanel's survey
(about 5 hours later)
British brands are the top choice for UK consumers a new survey revealed with bread brand Warburtons at number one. British food brands are the top choice for UK shoppers, with Warburtons bread at No 1, a survey has revealed.
A survey of British consumers opinion of food brands by Kantar Worldpanel found Warburtons, McVities and Cadbury’s Dairy Milk were all in the top 10. Warburtons, McVitie’s biscuits and Cadbury’s Dairy Milk chocolate were all rated among the top 10 food brands by domestic consumers, researchers at the retail analyst Kantar Worldpanel found.
Alison Martin, director at Kantar Worldpanel, said: “The world consumer market continues to be dominated by a small number of global brands, but in Britain we’re opting for local names.  Alison Martin, the director of Kantar Worldpanel, said: “The world consumer market continues to be dominated by a small number of global brands, but in Britain we’re opting for local names.
Classic British brands such as Warburtons and McVities have a rich understanding of their consumers, create products that are tailored to the tastes of their home market and deliver marketing and messaging that appeal to the domestic audience.  “Classic British brands, such as Warburtons and McVitie’s, have a rich understanding of their consumers, create products that are tailored to the tastes of their home market and deliver marketing and messaging that appeal to the domestic audience.”
Local brands – those that exist in just one country – are growing almost twice as fast as global brands Kantar has found and Ms Martin said larger global brands need to adapt their products to suit local tastes and create advertising campaigns to appeal to locals. Local brands – those that are sold in just one country – were growing almost twice as fast as their global rivals, Kantar said.
But some global brands also scored highly with Heinz and Coca-Cola also making the top 10. Ms Martin said larger, global brands needed to adapt their products to suit local tastes and create advertising campaigns that appealed to them.
However, some global brands also scored highly in the study, with Heinz and Coca-Cola making the top 10.