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Japan's Sony forecasts losses until 2015 after PC exit | Japan's Sony forecasts losses until 2015 after PC exit |
(about 2 hours later) | |
Japanese electronics giant Sony forecasts it will remain unprofitable until 2015 after a restructuring saw it exit the personal computer business. | |
The company said it expects a net loss of 50bn yen (£290m; $489m) this coming financial year. | |
It also swung to a loss of 125bn yen for the 12 months to March 2014. | |
The results put pressure on chief executive Kazuo Hirai, who pledged two years ago to return its underperforming electronics business to profit. | The results put pressure on chief executive Kazuo Hirai, who pledged two years ago to return its underperforming electronics business to profit. |
The firm has been struggling to turn around its television unit, which has been losing money due to stiff competition from Asian rivals such as Samsung Electronics. | |
Three profit warnings were issued in the past year, and Sony executives are set to forfeit their bonuses due to the weak results. | |
PC exit | |
Sony's fall from grace stems from slumping demand for its flagship products of televisions and computers. | |
As part of its restructuring, the firm exited the PC business by selling off its Vaio brand to Japan Industrial Partners earlier this year. | |
The company also announced 5,000 job cuts and has sold off other assets such as its US headquarters and its stake in Japanese satellite broadcaster Sky Perfect JSAT Holdings. | |
Sony chief financial officer Kenichiro Yoshida told an earnings briefing that it made sense to bow out of some businesses. | |
"In previous years the restructuring was mostly within business units and in manufacturing," he said. "This time the difference is that we are quitting businesses entirely." | |
Mr Hirai has also spun off Sony's TV manufacturing business into a separate unit, focusing its production on large-screen models. | |
Sony's TV unit has lost more than 700bn yen over the past decade, according to Bloomberg. | |
Future plans | |
The company plans to spend an additional 135bn yen on more restructuring in the coming year. | |
Sony has been betting on the sales of smartphones, cameras and game consoles like the PlayStation to help turn its fortunes around. | |
Last year, the company also came under pressure from activist shareholders to partially spin off its entertainment division, which has released movies such as Oscar winner "American Hustle". | |
However, Sony rejected the proposal saying the entertainment unit is "integral to Sony's strategy". | |
Sony's most recent film release, The Amazing Spider-Man 2, has raked in more than $146m (£86.5m) in US box office receipts and there are two further sequels in the pipeline. | |
The company is also exploring the possible launch of an internet-based pay television service in the US. | |
Earlier, Sony shares had closed 1.1% higher in Tokyo ahead of its earnings announcement. |
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