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| Apple could buy Dr Dre's Beats Electronics for $3.2bn in biggest ever acquisition | |
| (about 5 hours later) | |
| Apple is said to be in talks to buy Beats Electronics, which makes headphones and operates a music streaming service, for more than $3 billion. | Apple is said to be in talks to buy Beats Electronics, which makes headphones and operates a music streaming service, for more than $3 billion. |
| If a deal to buy the company founded by hip-hop star Dr Dre and music producer Jimmy Iovine went through, it would be Apple’s biggest ever acquisition. | If a deal to buy the company founded by hip-hop star Dr Dre and music producer Jimmy Iovine went through, it would be Apple’s biggest ever acquisition. |
| Since the death of co-founder Steve Jobs, Apple has been under pressure to come up with its next big idea. | Since the death of co-founder Steve Jobs, Apple has been under pressure to come up with its next big idea. |
| Analysts, though, were initially puzzled by news reports of the potential acquisition. | Analysts, though, were initially puzzled by news reports of the potential acquisition. |
| “This is really puzzling,” Forrester Research analyst James McQuivey told Reuters. “You buy companies today to get technologies that no one else has… or customers that no one has.” | “This is really puzzling,” Forrester Research analyst James McQuivey told Reuters. “You buy companies today to get technologies that no one else has… or customers that no one has.” |
| “They must have something hidden… under the hood.” | “They must have something hidden… under the hood.” |
| Other analysts speculated that Apple might be contemplating creating an on-demand music service like Spotify. | Other analysts speculated that Apple might be contemplating creating an on-demand music service like Spotify. |
| Apple chief executive Tim Cook met Beats chief executive Iovine last year to discuss a potential partnership, Reuters reported in March. | Apple chief executive Tim Cook met Beats chief executive Iovine last year to discuss a potential partnership, Reuters reported in March. |