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| No makeup selfie: Critics answered as Cancer Research UK given £1m in just 24 hours | |
| (about 17 hours later) | |
| The 'no makeup selfie' trend may have sparked a huge cancer awareness vs narcissism debate, but it is arguably more productive than previous viral trends, if the £1 million in donations made within just 24 hours is anything to go by. | The 'no makeup selfie' trend may have sparked a huge cancer awareness vs narcissism debate, but it is arguably more productive than previous viral trends, if the £1 million in donations made within just 24 hours is anything to go by. |
| Cancer Research UK has received more than 800,000 text donations since it began sharing the text code for donating on its Facebook and Twitter pages yesterday. | Cancer Research UK has received more than 800,000 text donations since it began sharing the text code for donating on its Facebook and Twitter pages yesterday. |
| Newsfeeds have been full to the brim of women posting bare-faced pictures for all to see in a bid to raise money for the charity, along with the hashtag #nomakeupselfie and a text message receipt as evidence of their donation. | |
| Photos also come with nominations for their friends to follow suit and donate, creating a viral chain that began on Monday. | |
| The hashtag was not started by Cancer Research, but they were quick to get involved, posting: "Thousands of you are posting #cancerawareness #nomakeupselfie pictures and many have asked if the campaign is ours. It's not but we love that people want to get involved!" on their Google+ page. | |
| Many have used their no makeup selfie to remember a loved-one lost to the disease, while celebrities such as VV Brown and Kym Marsh have helped the trend gather momentum by uploading their own pictures. | |
| Some men, it seems, have also found their own way of getting involved. | Some men, it seems, have also found their own way of getting involved. |
| @CR_UK What do you think? pic.twitter.com/7Y3OxVaf2G | @CR_UK What do you think? pic.twitter.com/7Y3OxVaf2G |
| But the no makeup selfie has also received a backlash of criticism from those concerned taking a picture has nothing to do with raising awareness of cancer and the importance of fund raising. | But the no makeup selfie has also received a backlash of criticism from those concerned taking a picture has nothing to do with raising awareness of cancer and the importance of fund raising. |
| Others have contended that narcissism is actually at the heart of the sudden spike in people going make-up free online, with some arguing that uploading such photos "smacks of the Beyoncé "I woke up like this" arrogance social media has seen us become so accustomed to." | |
| Regardless of the debates flying around these images however, the no makeup selfie has achieved much more than planking, posting ' belfies' and vadering ever could. | Regardless of the debates flying around these images however, the no makeup selfie has achieved much more than planking, posting ' belfies' and vadering ever could. |
| Carolan Davidge, director of communications at Cancer Research UK said: "The #nomakeupselfie Twitter trend isn't something Cancer Research UK started - but it's been fantastic to see so many people getting involved to help raise awareness of cancer amongst their friends and family. | |
| "If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org." |