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| Aston Villa seek stadium sponsor | Aston Villa seek stadium sponsor |
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| Aston Villa are planning to find a sponsor for their stadium in a move which could generate millions of pounds of extra revenue, reports BBC WM. | Aston Villa are planning to find a sponsor for their stadium in a move which could generate millions of pounds of extra revenue, reports BBC WM. |
| Sources close to Villa's billionaire American owner Randy Lerner say the renaming of Villa Park is high on the agenda for the club's new chairman. | Sources close to Villa's billionaire American owner Randy Lerner say the renaming of Villa Park is high on the agenda for the club's new chairman. |
| Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds. | Reports of a figure of £120m have been dismissed but the deal could run into tens of millions of pounds. |
| Local Birmingham firm Cadbury are not thought to be in the running. | Local Birmingham firm Cadbury are not thought to be in the running. |
| They have, however, been in contact with Villa about other possible marketing opportunities. | |
| Lerner was installed as Villa's new chairman on 19 September, taking over from Doug Ellis in the Villa Park hotseat. | |
| The 44-year-old owner of American football team the Cleveland Browns is keen to raise funds to allow Villa to compete at the highest level. | |
| Lerner is keen to tie up a £100m sponsorship deal by Christmas, to give manager Martin O'Neill further funds to sign players when the transfer window re-opens in January. |