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| Tesco petrol stations use face-scan tech to target ads | Tesco petrol stations use face-scan tech to target ads |
| (35 minutes later) | |
| Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till. | Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till. |
| The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age. | The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age. |
| It will then show an advertisement tailored to that demographic. | It will then show an advertisement tailored to that demographic. |
| Tesco says the screens will be rolled out across all of its 450 forecourts in the UK. | Tesco says the screens will be rolled out across all of its 450 forecourts in the UK. |
| "It's like something out of Minority Report," said Amscreen's chief executive Simon Sugar, Lord Sugar's eldest son. | "It's like something out of Minority Report," said Amscreen's chief executive Simon Sugar, Lord Sugar's eldest son. |
| "But this could change the face of British retail, and our plans are to expand the screens into as many supermarkets as possible." | "But this could change the face of British retail, and our plans are to expand the screens into as many supermarkets as possible." |
| A Tesco spokeswoman said: "This is not new technology." | A Tesco spokeswoman said: "This is not new technology." |
| "No data or images are collected or stored and the system does not use eyeball scanners or facial-recognition technology", she added. | "No data or images are collected or stored and the system does not use eyeball scanners or facial-recognition technology", she added. |
| 'Ethically deployed' | 'Ethically deployed' |
| The length of someone's hair could be used to work out their gender, she said. | |
| Privacy campaigners said companies had to tell their customers they were using the technology. | Privacy campaigners said companies had to tell their customers they were using the technology. |
| Nick Pickles, from Big Brother Watch, said: "If people were told that every time they walked into a supermarket, or a doctor's surgery or a law firm, that the CCTV camera in the corner is trying to find out who they are, I think that will have a huge impact on what buildings people go into." | Nick Pickles, from Big Brother Watch, said: "If people were told that every time they walked into a supermarket, or a doctor's surgery or a law firm, that the CCTV camera in the corner is trying to find out who they are, I think that will have a huge impact on what buildings people go into." |
| Systems could only be "ethically deployed" if customers agreed to opt in to having their behaviour tracked, he added. | Systems could only be "ethically deployed" if customers agreed to opt in to having their behaviour tracked, he added. |
| The screens are expected to reach five million customers. | The screens are expected to reach five million customers. |