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Ford sees US sales fall sharply | Ford sees US sales fall sharply |
(about 2 hours later) | |
Sales at US car group Ford sank last month after the recent financial turmoil spooked customers. | |
Ford sold less than 190,000 vehicles, 21% lower than at the same time last year, and much worse than the 4% fall predicted by analysts. | |
Car sales fell 39% to 56,000 while truck and sports utility vehicle sales fell 9% to 134,000, Ford said. | Car sales fell 39% to 56,000 while truck and sports utility vehicle sales fell 9% to 134,000, Ford said. |
A drop in its truck sales led to Japanese rival Toyota posting a 4% drop in overall vehicle sales. | |
Ford is struggling to hold on to a near 15% share of the US market amidst efforts to restructure to cut losses. | |
Ford's figures were knocked by a 62% drop in sales to hire-car companies, though this was in line with Ford's plan to cut back deals that hurt its image and where profit margins are low. | |
Sales of Ford's best-selling F-series pick-up trucks fell more than 20%. | Sales of Ford's best-selling F-series pick-up trucks fell more than 20%. |
Buyer worries | |
Sales of trucks and 4x4 vehicles - so-called gas guzzlers - have been slipping as consumers turn to more efficient smaller cars and hybrids in an effort to cut fuel bills. | |
Analysts suggest US consumers have also been tightening their belts when it comes to big purchases in the wake of recent credit worries and trouble in the housing market. | |
Experts add that the fall in sales at the Japanese rival also signalled a bad month for automakers in the US as the group had managed to rack up gains in recent months. | |
Toyota's overall decline compared to last year was also led by its trucks, with sales down 5.7%. Car sales slipped 3.5%. | |
However, the figures suffered from being compared with the same month in 2006, which was the group's best September on record. |