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Jeremy Kyle sponsors cancel deal Sponsors cancel Jeremy Kyle deal
(about 6 hours later)
The sponsors of ITV1's The Jeremy Kyle Show have cancelled their £500,000-a-year deal over concerns about the programme's content. The government-backed sponsors of The Jeremy Kyle Show have cancelled their £500,000-a-year deal over concerns about its content.
Ufi, which runs the government's adult learning service, Learndirect, said the deal was "no longer appropriate". Ufi, which runs the Learndirect adult learning service, said continuing the deal would not "protect and enhance" its reputation.
The show was branded "a form of human bear-baiting" earlier this week by a judge sentencing one of the show's guests for head-butting another. A judge branded the ITV1 show "a form of human bear-baiting" after a guest was sentenced for head-butting another.
It also follows programme denials that another guest was plied with lager. The show has also denied that an alcoholic guest was plied with lager.
On Tuesday, District Judge Alan Berg said the ITV1 daytime programme was "trash" and existed to "titillate bored members of the public with nothing better to do".On Tuesday, District Judge Alan Berg said the ITV1 daytime programme was "trash" and existed to "titillate bored members of the public with nothing better to do".
The judge made the comments while sentencing one of the show's guests, who head-butted his love rival during filming earlier this year, for assault.The judge made the comments while sentencing one of the show's guests, who head-butted his love rival during filming earlier this year, for assault.
'Not goaded''Not goaded'
Earlier, the show's producers strongly denied claims that an alcoholic guest on the programme was encouraged to drink lager. Earlier, the show's producers strongly denied claims that a guest on the programme was encouraged to drink lager.
Peter Davies, 37, from Cheshire, alleged that studio staff kept bringing him beer and said they were "stirring me up for a fight".Peter Davies, 37, from Cheshire, alleged that studio staff kept bringing him beer and said they were "stirring me up for a fight".
But Mr Davies "was not encouraged to drink", a spokesman for the programme insisted, adding the guest was not goaded before going on stage.But Mr Davies "was not encouraged to drink", a spokesman for the programme insisted, adding the guest was not goaded before going on stage.
The show, which has 1.5m viewers, sees guests discuss personal problems in front of a live audience.The show, which has 1.5m viewers, sees guests discuss personal problems in front of a live audience.
A spokesperson for the government's communications body, the Central Office of Information (COI), said: "The criticism of the show - sparked by Judge Alan Berg's remarks earlier this week - means that both Ufi and the COI consider it no longer appropriate for Learndirect to be associated with the programme."A spokesperson for the government's communications body, the Central Office of Information (COI), said: "The criticism of the show - sparked by Judge Alan Berg's remarks earlier this week - means that both Ufi and the COI consider it no longer appropriate for Learndirect to be associated with the programme."