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Nintendo visionary Hiroshi Yamauchi dies aged 85 | Nintendo visionary Hiroshi Yamauchi dies aged 85 |
(34 minutes later) | |
Hiroshi Yamauchi, the Japanese businessman credited with transforming Nintendo into a world-leading video games company, has died aged 85. | Hiroshi Yamauchi, the Japanese businessman credited with transforming Nintendo into a world-leading video games company, has died aged 85. |
Mr Yamauchi ran the firm for 53 years, and was its second-largest shareholder at the time of his death. | Mr Yamauchi ran the firm for 53 years, and was its second-largest shareholder at the time of his death. |
The company confirmed the news in an emailed statement. | |
A spokesman said the firm was in mourning over the "loss of the former Nintendo president Mr Hiroshi Yamauchi, who sadly passed away this morning." | |
Mr Yamauchi ran the company from 1949 until 2002. | |
In that time, he took what was a small-time collectable trading card company and built it into one of the most recognisable - and successful - video games brands today. | |
"You cannot underestimate the influence the man had on the games industry," Rob Crossley, associate editor of Computer and Video Games magazine, told the BBC. | |
"He spearheaded Nintendo as they moved into the arcade business, with hits such as Donkey Kong. | |
"This man was the president of Nintendo during the NES, the SNES, the N64 and the Gamecube - the first two were transformative pieces of electronic entertainment." |