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Ask.fm advertisers to quit site in cyber bullying row | |
(35 minutes later) | |
Several companies and charities say they are to stop advertising on ask.fm after the death of a teenager who was bullied online. | |
The Sun newspaper, mental health charity Mind and optical retailer Specsavers are among those distancing themselves from the site. | |
Earlier, David Cameron said social network sites must "clean up their act" or face boycotts from users. | Earlier, David Cameron said social network sites must "clean up their act" or face boycotts from users. |
The controversy comes after the death of bullied 14-year-old Hannah Smith. | The controversy comes after the death of bullied 14-year-old Hannah Smith. |
Her father has said she killed herself after being targeted on ask.fm where she faced anonymous taunts and comments urging her to end her life. | Her father has said she killed herself after being targeted on ask.fm where she faced anonymous taunts and comments urging her to end her life. |
'Pulling all advertising' | 'Pulling all advertising' |
Police are investigating claims that, since her death, Hannah's 16-year-old sister has also received abusive web messages. | Police are investigating claims that, since her death, Hannah's 16-year-old sister has also received abusive web messages. |
A source at the Sun, which on Wednesday described ask.fm as a "suicide site", told the BBC it would cancel the advertising package which saw an advert for the paper's new online service appear on the site. | A source at the Sun, which on Wednesday described ask.fm as a "suicide site", told the BBC it would cancel the advertising package which saw an advert for the paper's new online service appear on the site. |
It had said the men behind ask.fm were "troll kings" on its front page. | It had said the men behind ask.fm were "troll kings" on its front page. |
The mental health charity Mind has said it will cancel its own adverts on ask.fm, and those for a campaign designed to challenge mental health discrimination called Time to Change. | The mental health charity Mind has said it will cancel its own adverts on ask.fm, and those for a campaign designed to challenge mental health discrimination called Time to Change. |
"Our advertising on this site forms part of packages arranged for us by agencies, and we are this afternoon in the process of pulling all advertising from this site," a spokesperson said. | "Our advertising on this site forms part of packages arranged for us by agencies, and we are this afternoon in the process of pulling all advertising from this site," a spokesperson said. |
Vodafone, Specsavers, Save the Children and Laura Ashley have also moved to withdraw their adverts. | Vodafone, Specsavers, Save the Children and Laura Ashley have also moved to withdraw their adverts. |
Advertising space is often bought through agencies. Organisations can buy "bundles" of advertising to showcase their brands on multiple sites - so can be unaware of exactly where their adverts appear. | Advertising space is often bought through agencies. Organisations can buy "bundles" of advertising to showcase their brands on multiple sites - so can be unaware of exactly where their adverts appear. |
The prime minister did not mention ask.fm by name or talk about advertisers but said earlier: "The people that run these websites have got to step up to the plate, clean up their act and show some responsibility. | The prime minister did not mention ask.fm by name or talk about advertisers but said earlier: "The people that run these websites have got to step up to the plate, clean up their act and show some responsibility. |
"It's not acceptable, what's allowed to happen on these sites. It's their responsibility, and those posting these hateful remarks, first and foremost." | "It's not acceptable, what's allowed to happen on these sites. It's their responsibility, and those posting these hateful remarks, first and foremost." |
Ask.fm, the website used by Hannah, from Leicestershire, allows people to post comments anonymously. Her father David said he found posts telling her to die. | Ask.fm, the website used by Hannah, from Leicestershire, allows people to post comments anonymously. Her father David said he found posts telling her to die. |
'Happy to co-operate' | 'Happy to co-operate' |
The Latvia-based website said its moderators "ensure genuine concerns are acted upon immediately" and that it always removed "content reported to us that violates our terms of service". | The Latvia-based website said its moderators "ensure genuine concerns are acted upon immediately" and that it always removed "content reported to us that violates our terms of service". |
In a statement, it said: "Hannah Smith's death is a tragedy; we would like to convey our deepest condolences to her family and friends. | In a statement, it said: "Hannah Smith's death is a tragedy; we would like to convey our deepest condolences to her family and friends. |
"We have reached out to Leicestershire police and would be happy to co-operate with their investigation into the circumstances. | "We have reached out to Leicestershire police and would be happy to co-operate with their investigation into the circumstances. |
"Ask.fm actively encourages our users and their parents to report any incidences of bullying, either by using the in-site reporting button, or via our contact page." | "Ask.fm actively encourages our users and their parents to report any incidences of bullying, either by using the in-site reporting button, or via our contact page." |
Among organisations offering parents advice on helping their children stay safe online is Childnet International - which has its own guide for parents about the safe use of social networking websites. | Among organisations offering parents advice on helping their children stay safe online is Childnet International - which has its own guide for parents about the safe use of social networking websites. |
The BBC also has internet safety tips for parents, including keeping children safe on social networks. | The BBC also has internet safety tips for parents, including keeping children safe on social networks. |
Ceop - the police-linked Child Exploitation and Online Protection centre - also allows parents and children to directly report sexual or offensive chat through its report centre. | Ceop - the police-linked Child Exploitation and Online Protection centre - also allows parents and children to directly report sexual or offensive chat through its report centre. |