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Ask.fm advertisers desert site in cyber bullying row Ask.fm advertisers to quit site in cyber bullying row
(35 minutes later)
Sponsors of ask.fm have moved to distance themselves from the website after the death of a teenager who was bullied online. Several companies and charities say they are to stop advertising on ask.fm after the death of a teenager who was bullied online.
The Sun newspaper, mental health charity Mind and optical retailer Specsavers are among those who have asked the site to remove adverts. The Sun newspaper, mental health charity Mind and optical retailer Specsavers are among those distancing themselves from the site.
Earlier, David Cameron said social network sites must "clean up their act" or face boycotts from users.Earlier, David Cameron said social network sites must "clean up their act" or face boycotts from users.
The controversy comes after the death of bullied 14-year-old Hannah Smith.The controversy comes after the death of bullied 14-year-old Hannah Smith.
Her father has said she killed herself after being targeted on ask.fm where she faced anonymous taunts and comments urging her to end her life.Her father has said she killed herself after being targeted on ask.fm where she faced anonymous taunts and comments urging her to end her life.
'Pulling all advertising''Pulling all advertising'
Police are investigating claims that, since her death, Hannah's 16-year-old sister has also received abusive web messages.Police are investigating claims that, since her death, Hannah's 16-year-old sister has also received abusive web messages.
A source at the Sun, which on Wednesday described ask.fm as a "suicide site", told the BBC it would cancel the advertising package which saw an advert for the paper's new online service appear on the site.A source at the Sun, which on Wednesday described ask.fm as a "suicide site", told the BBC it would cancel the advertising package which saw an advert for the paper's new online service appear on the site.
It had said the men behind ask.fm were "troll kings" on its front page.It had said the men behind ask.fm were "troll kings" on its front page.
The mental health charity Mind has said it will cancel its own adverts on ask.fm, and those for a campaign designed to challenge mental health discrimination called Time to Change.The mental health charity Mind has said it will cancel its own adverts on ask.fm, and those for a campaign designed to challenge mental health discrimination called Time to Change.
"Our advertising on this site forms part of packages arranged for us by agencies, and we are this afternoon in the process of pulling all advertising from this site," a spokesperson said."Our advertising on this site forms part of packages arranged for us by agencies, and we are this afternoon in the process of pulling all advertising from this site," a spokesperson said.
Vodafone, Specsavers, Save the Children and Laura Ashley have also moved to withdraw their adverts.Vodafone, Specsavers, Save the Children and Laura Ashley have also moved to withdraw their adverts.
Advertising space is often bought through agencies. Organisations can buy "bundles" of advertising to showcase their brands on multiple sites - so can be unaware of exactly where their adverts appear.Advertising space is often bought through agencies. Organisations can buy "bundles" of advertising to showcase their brands on multiple sites - so can be unaware of exactly where their adverts appear.
The prime minister did not mention ask.fm by name or talk about advertisers but said earlier: "The people that run these websites have got to step up to the plate, clean up their act and show some responsibility.The prime minister did not mention ask.fm by name or talk about advertisers but said earlier: "The people that run these websites have got to step up to the plate, clean up their act and show some responsibility.
"It's not acceptable, what's allowed to happen on these sites. It's their responsibility, and those posting these hateful remarks, first and foremost.""It's not acceptable, what's allowed to happen on these sites. It's their responsibility, and those posting these hateful remarks, first and foremost."
Ask.fm, the website used by Hannah, from Leicestershire, allows people to post comments anonymously. Her father David said he found posts telling her to die.Ask.fm, the website used by Hannah, from Leicestershire, allows people to post comments anonymously. Her father David said he found posts telling her to die.
'Happy to co-operate''Happy to co-operate'
The Latvia-based website said its moderators "ensure genuine concerns are acted upon immediately" and that it always removed "content reported to us that violates our terms of service".The Latvia-based website said its moderators "ensure genuine concerns are acted upon immediately" and that it always removed "content reported to us that violates our terms of service".
In a statement, it said: "Hannah Smith's death is a tragedy; we would like to convey our deepest condolences to her family and friends.In a statement, it said: "Hannah Smith's death is a tragedy; we would like to convey our deepest condolences to her family and friends.
"We have reached out to Leicestershire police and would be happy to co-operate with their investigation into the circumstances."We have reached out to Leicestershire police and would be happy to co-operate with their investigation into the circumstances.
"Ask.fm actively encourages our users and their parents to report any incidences of bullying, either by using the in-site reporting button, or via our contact page.""Ask.fm actively encourages our users and their parents to report any incidences of bullying, either by using the in-site reporting button, or via our contact page."
Among organisations offering parents advice on helping their children stay safe online is Childnet International - which has its own guide for parents about the safe use of social networking websites.Among organisations offering parents advice on helping their children stay safe online is Childnet International - which has its own guide for parents about the safe use of social networking websites.
The BBC also has internet safety tips for parents, including keeping children safe on social networks.The BBC also has internet safety tips for parents, including keeping children safe on social networks.
Ceop - the police-linked Child Exploitation and Online Protection centre - also allows parents and children to directly report sexual or offensive chat through its report centre.Ceop - the police-linked Child Exploitation and Online Protection centre - also allows parents and children to directly report sexual or offensive chat through its report centre.