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O2 wins iPhone contract in the UK | O2 wins iPhone contract in the UK |
(about 6 hours later) | |
Mobile phone operator O2, owned by Spain's Telefonica, has won the exclusive contract to sell Apple's much-hyped iPhone in the UK. | Mobile phone operator O2, owned by Spain's Telefonica, has won the exclusive contract to sell Apple's much-hyped iPhone in the UK. |
The phones will be sold in O2, Carphone Warehouse and Apple stores from 9 November costing £269 including VAT. | The phones will be sold in O2, Carphone Warehouse and Apple stores from 9 November costing £269 including VAT. |
"We are coming to the UK and wanted to pick the best carrier and that is O2," Apple chief executive Steve Jobs said at a news conference in London. | "We are coming to the UK and wanted to pick the best carrier and that is O2," Apple chief executive Steve Jobs said at a news conference in London. |
Users will get free use of 7,500 wi-fi hotspots giving faster internet access. | Users will get free use of 7,500 wi-fi hotspots giving faster internet access. |
Given the high price that customers will face, will the iPhone prove such a great deal? class="" href="/1/hi/business/7001203.stm">Can iPhone woo UK buyers? It has not yet been announced on what terms O2 won the contract. | |
Customers have to sign up for an 18-month contract on a tariff of £35, £45 or £55 a month, all of which will include unlimited mobile data usage. | Customers have to sign up for an 18-month contract on a tariff of £35, £45 or £55 a month, all of which will include unlimited mobile data usage. |
Price cut | Price cut |
The iPhone is a mobile phone handset with a touch-sensitive screen, combined with a built-in iPod media player and wireless media browser. However, unlike most modern phones the iPhone can not use high-speed 3G networks. | The iPhone is a mobile phone handset with a touch-sensitive screen, combined with a built-in iPod media player and wireless media browser. However, unlike most modern phones the iPhone can not use high-speed 3G networks. |
Instead, it will run on Edge, which works on the existing networks and is much slower than 3G. | Instead, it will run on Edge, which works on the existing networks and is much slower than 3G. |
The iPhone was launched with great fanfare in the United States on 29 June. | The iPhone was launched with great fanfare in the United States on 29 June. |
They flew off the shelves at first, but last week Apple cut the price of the eight gigabyte version of the iPhone in the US from $599 (£300) to $399 (£200). | They flew off the shelves at first, but last week Apple cut the price of the eight gigabyte version of the iPhone in the US from $599 (£300) to $399 (£200). |
The price-cut sparked concern that sales were slowing, although Apple then announced that it had sold one million iPhones ahead of its target date of end of September. | The price-cut sparked concern that sales were slowing, although Apple then announced that it had sold one million iPhones ahead of its target date of end of September. |
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