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| Royal baby: news websites' live streams deliver healthy traffic boost | Royal baby: news websites' live streams deliver healthy traffic boost |
| (2 months later) | |
| The first glimpse of the future king cradled in the Duchess of Cambridge's arms has given birth to a new traffic-generating wheeze for newspapers, with three national titles' websites enjoying record numbers for live streaming of pictures of a hospital door. | The first glimpse of the future king cradled in the Duchess of Cambridge's arms has given birth to a new traffic-generating wheeze for newspapers, with three national titles' websites enjoying record numbers for live streaming of pictures of a hospital door. |
| Mail Online, Telegraph.co.uk and Sun.co.uk all recorded huge numbers watching the streamed footage from a fixed camera trained on the entrance to the Lindo Wing at St Mary's hospital in Londonon Tuesday, according to unofficial internal figures. | Mail Online, Telegraph.co.uk and Sun.co.uk all recorded huge numbers watching the streamed footage from a fixed camera trained on the entrance to the Lindo Wing at St Mary's hospital in Londonon Tuesday, according to unofficial internal figures. |
| The Sun, which dubbed its streaming "the baby monitor", had its camera fixed on the door since last week and found that people were watching its pictures for an average of 28 minutes in a pop-up window, peaking at 41 minutes on Tuesday when word went round that the baby was due to emerge after 6pm. In total, its St Mary's stream had 767,000 views delivering 363,000 viewing hours. | The Sun, which dubbed its streaming "the baby monitor", had its camera fixed on the door since last week and found that people were watching its pictures for an average of 28 minutes in a pop-up window, peaking at 41 minutes on Tuesday when word went round that the baby was due to emerge after 6pm. In total, its St Mary's stream had 767,000 views delivering 363,000 viewing hours. |
| Overall, the Sun had 2.5 million unique users across the day, peaking at about 7pm when the Duke, Duchess and the new prince emerged on the steps of the hospital. | Overall, the Sun had 2.5 million unique users across the day, peaking at about 7pm when the Duke, Duchess and the new prince emerged on the steps of the hospital. |
| Mail Online emerged as the Fleet Street king of royal baby watch with 10.125 million unique users on Tuesday and a record 712,000 video views for its live streaming coverage of the Lindo Wing door. | Mail Online emerged as the Fleet Street king of royal baby watch with 10.125 million unique users on Tuesday and a record 712,000 video views for its live streaming coverage of the Lindo Wing door. |
| Global video views reached 1,776,563, beating its previous best of 1,658,236 achieved on 23 May, the day after the murder of soldier Lee Rigby in Woolwich. Mobile traffic, which is growing steadily for all newspapers, also hit a record for Mail Online with 548,833 views for its royal baby cam streaming. | Global video views reached 1,776,563, beating its previous best of 1,658,236 achieved on 23 May, the day after the murder of soldier Lee Rigby in Woolwich. Mobile traffic, which is growing steadily for all newspapers, also hit a record for Mail Online with 548,833 views for its royal baby cam streaming. |
| The royal bounce to traffic gave Mail Online's US homepage a 25.7% boost on Tuesday, with UK traffic rocketing 20%. | The royal bounce to traffic gave Mail Online's US homepage a 25.7% boost on Tuesday, with UK traffic rocketing 20%. |
| Telegraph.co.uk also did well with its Lindo Wing webcam, with 1.5m streams in total across the babywatch period and an average viewing time of 18 minutes. | Telegraph.co.uk also did well with its Lindo Wing webcam, with 1.5m streams in total across the babywatch period and an average viewing time of 18 minutes. |
| The Telegraph's live blog coverage of the baby received 608,000 page views on Tuesday. | The Telegraph's live blog coverage of the baby received 608,000 page views on Tuesday. |
| Guardian.co.uk, which offered its readers a "republican" button to hide its royal coverage, also saw readers hungry for updates on the live blog, which received 455,536 page views on Tuesday. Overall, the paper's website had more than 5 million unique users on Tuesday and recorded some 700,000 clicks to the "republican" button. | Guardian.co.uk, which offered its readers a "republican" button to hide its royal coverage, also saw readers hungry for updates on the live blog, which received 455,536 page views on Tuesday. Overall, the paper's website had more than 5 million unique users on Tuesday and recorded some 700,000 clicks to the "republican" button. |
| The BBC also saw record web traffic, with 18.2 million global users for BBC News Online on Tuesday and another 8.3 million on mobiles or tablets. | The BBC also saw record web traffic, with 18.2 million global users for BBC News Online on Tuesday and another 8.3 million on mobiles or tablets. |
| This was bbc.co.uk's second highest day for mobile traffic, behind Monday, when it hit a record of 9.2 million for the platform. The previous record for mobile use was 7.8 million users during the Boston bombings. | This was bbc.co.uk's second highest day for mobile traffic, behind Monday, when it hit a record of 9.2 million for the platform. The previous record for mobile use was 7.8 million users during the Boston bombings. |
| Like the BBC, newspaper websites experienced a slight drop in traffic on Tuesday. But the webcam was the revelation for online editors. | Like the BBC, newspaper websites experienced a slight drop in traffic on Tuesday. But the webcam was the revelation for online editors. |
| A source at the Sun said: "We were really surprised how traffic changed once we made it into a pop-up. People were just leaving it to one side on their screens and waiting for something to happen. The only shame is we didn't get it sponsored. We're now looking around for new ideas for a pop-up webcam." | A source at the Sun said: "We were really surprised how traffic changed once we made it into a pop-up. People were just leaving it to one side on their screens and waiting for something to happen. The only shame is we didn't get it sponsored. We're now looking around for new ideas for a pop-up webcam." |
| Sun.co.uk's webcam was watched in more than 100 countries, with Germany providing the second biggest audience, followed by the US. | Sun.co.uk's webcam was watched in more than 100 countries, with Germany providing the second biggest audience, followed by the US. |
| The paper's website also received an unusually big boost for traffic from Twitter, with a paid-for promotion helping it to a click-through rate of 17.76%. | The paper's website also received an unusually big boost for traffic from Twitter, with a paid-for promotion helping it to a click-through rate of 17.76%. |
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