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| Version 1 | Version 2 |
|---|---|
| Alan Partridge Alpha Papa: Norwich hosts world premiere | Alan Partridge Alpha Papa: Norwich hosts world premiere |
| (about 5 hours later) | |
| Fictional DJ Alan Partridge said he wanted to put Norwich "on the map" by holding the world premiere for his new film Alpha Papa in the city. | Fictional DJ Alan Partridge said he wanted to put Norwich "on the map" by holding the world premiere for his new film Alpha Papa in the city. |
| Comedian Steve Coogan appeared in character before hundreds of fans at the red carpet event in Anglia Square. | Comedian Steve Coogan appeared in character before hundreds of fans at the red carpet event in Anglia Square. |
| The DJ told fans: "This film is my love letter to Norwich." | The DJ told fans: "This film is my love letter to Norwich." |
| The move to hold the Norfolk premiere followed a Twitter campaign dubbed "Anglia Square Not Leicester Square", calling to host it in the city. | The move to hold the Norfolk premiere followed a Twitter campaign dubbed "Anglia Square Not Leicester Square", calling to host it in the city. |
| Producers Studiocanal announced the event on Twitter, with a statement from Partridge reading: "You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed my head to be turned by the prospect of big city fame. | Producers Studiocanal announced the event on Twitter, with a statement from Partridge reading: "You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed my head to be turned by the prospect of big city fame. |
| "Any suggestions I've hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law." | "Any suggestions I've hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law." |
| Alan Partridge began life as a spoof sports reporter on BBC Radio 4's On The Hour before moving to TV, becoming a chat show host and radio DJ. | |
| 'Hilarious' events | |
| Born in King's Lynn, Steve Coogan's comedy character grew up in Norwich. | |
| The film was shot at locations across Norfolk including Cromer, Sheringham and various parts of the historic city. | |
| Producers said Alpha Papa centred around a "hilarious chain of events which see Alan having to work with the police to defuse a potentially violent siege" after a new media conglomerate takes over his radio station, North Norfolk Digital. | |
| As Mr Coogan appeared in character in the city's unloved 1960s Anglia Square shopping precinct, he added the "people have spoken". | As Mr Coogan appeared in character in the city's unloved 1960s Anglia Square shopping precinct, he added the "people have spoken". |
| "£4m has gone on this film, which could have gone to a brand new antenatal unit or Help for Heroes, but we spent it on this film." | "£4m has gone on this film, which could have gone to a brand new antenatal unit or Help for Heroes, but we spent it on this film." |
| Mr Partridge said he had chosen Norwich because he trusted Norfolk Police to protect him from a sniper while on the red carpet. | |
| The Norfolk hero - who once said: "Go to London, I guarantee you'll either be mugged or not appreciated" - was flown from Norwich by helicopter to the capital's Leicester Square for a second showing of the film where he was joined by other members of the cast. |