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European Union Aims to Lower Credit Card Fees | European Union Aims to Lower Credit Card Fees |
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BRUSSELS — European Union officials on Wednesday proposed capping certain fees on credit and debit card purchases, immediately setting off a fierce debate about whether consumers will benefit. | |
The European Commission, which wants to set a ceiling on the transaction fees that banks charge retailers for purchases with plastic, said the move would help stimulate the sluggish economy by saving retailers 6 billion euros a year. | |
But it’s unclear whether the savings will flow through to consumers. While the European Commission and retailers indicated that lower fees would translate into lower prices, financial companies argued that consumers were unlikely to reap the rewards. | |
The proposed rules takes aim at so-called interchange fees. | |
The European plan would cap such fees at 0.2 percent for debit card transactions and 0.3 percent for credit cards purchase. Officials said the credit card levels would be particularly beneficial in Poland and Hungary, where fees are especially high. | |
The rules would also limit the surcharges imposed by some merchants on card payments for purchases, in particular airline tickets. Such sums can add 12 euros, or about $16, to an individual purchase, according to commission officials. | |
Another measure would let Visa and MasterCard formally separate their credit card services business from their processing business. The split, said European regulators, should help bolster competition. | |
“The interchange fees paid by retailers end up on consumers’ bills,” said Joaquín Almunia, the European Union’s commissioner for competition policy. “Not only are consumers generally unaware of this — they are even encouraged through reward systems to use the cards that provide their banks with the highest revenues.” | |
European officials said the initiative partly mirrored the American effort to restrict interchange fees on debit card purchases. In 2011, the Federal Reserve in 2011 capped such fees at 21 to 24 cents a transaction, down from an average of 44 cents. | |
Europe is going one step further than the United States, which did not address interchange fees on credit cards. Efforts to restrict those fees in the United States have largely stalled in court battles. | |
Already, retailers and financial companies in Europe are lining up on both sides of the issues, as they did for a similar debate in the United States. | |
Big financial players, which plan further lobbying efforts, called the rules unnecessary, warning that consumers would probably not see substantial savings. Instead, they argued that retailers would pocket the extra money. | |
“Experience indeed shows that merchants do not pass fee reductions on to consumers as expected by regulators and consumer organizations,” Sébastien de Brouwer, an executive director of the European Banking Federation, an industry group made up of national associations representing the region’s largest banks, said in a statement. “We have seen this in countries like Australia or Spain.” | |
MasterCard said in a statement that it would cooperate with the commission to make the payment systems in Europe more secure and efficient, but it said the proposals would have unforeseen and negative consequences. The cap on fees “will actually harm and inconvenience consumers and small merchants” and will “hinder competition and innovation in the European payments landscape,” said Javier Perez, president of MasterCard Europe. | |
Some financial players also complained that the rules did not treat all payment companies equally. | |
Peter Ayliffe, the president of Visa Europe, said the proposals mostly exempted American Express and a number of providers of e-commerce and mobile payment systems. The commission estimated that about 9 percent of fees charged by American Express would be covered by the new rules, since most payments using their cards do not involve interchange fees. | |
Retailers are pushing back against financial firms, claiming consumers would benefit. | |
Merchants argued that the rules would esentially level the playing field, making payments with cash or plastic roughly equivalent. That, in turn, retailers said, would help consumers. | |
“Price competition and the elimination of inefficiencies are in the DNA of retailers,” said Christian Verschueren, the director-general of EuroCommerce, an industry group that represents national retail consortia and some giant retailers including Carrefour, IKEA and Tesco. | |
At the same time, retailers indicated the rules might not go far enough. | |
Some industry players are pushing to abolish transaction fees altogether on debit card payments. Mr. Vershueren of EuroCommerce warned that debit fees could go up in some countries like Belgium and Denmark, where those fees already were lower than the planned level of 0.2 percent. | |
The proposals “fall short of the ideal,” said Mr. Vershueren. | |
The debate is likely to continue for a while. | |
The rules would apply to transactions across borders in the European Union as soon as the law went into force. But there would be a 22-month transition period before they went into effect for domestic transactions, which represent a large majority of payments. | |
The proposal also needs approval by the European Parliament and by a majority of European Union member states before becoming law — a process that could take years. |