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| Immigration department launches ad campaign to back asylum policy | Immigration department launches ad campaign to back asylum policy |
| (2 months later) | |
| Within half an hour of Kevin Rudd's controversial asylum seeker announcement, the Department of Immigration unveiled an advertising campaign featuring a poster showing a fishing boat in the ocean and the words "if you come here by boat you won't be settled in Australia". | Within half an hour of Kevin Rudd's controversial asylum seeker announcement, the Department of Immigration unveiled an advertising campaign featuring a poster showing a fishing boat in the ocean and the words "if you come here by boat you won't be settled in Australia". |
| The image was tweeted by the national communications manager of DIAC, Sandi Logan, accompanied by the phrase "the rules have now changed". | The image was tweeted by the national communications manager of DIAC, Sandi Logan, accompanied by the phrase "the rules have now changed". |
| When contacted by Guardian Australia, a spokesman for DIAC said the posters would go up all around Australia from Saturday but could not say when it was developed. | When contacted by Guardian Australia, a spokesman for DIAC said the posters would go up all around Australia from Saturday but could not say when it was developed. |
| The campaign will also include radio advertisements and a website has been launched which warns asylum seekers against coming to Australia by boat. | The campaign will also include radio advertisements and a website has been launched which warns asylum seekers against coming to Australia by boat. |
| "The advertisements are aimed to speak to ethnic communities in Australia which are the main boat people source," the spokesman said. | "The advertisements are aimed to speak to ethnic communities in Australia which are the main boat people source," the spokesman said. |
| "They include Afghans, Iranians, Sri Lankans, Iraqis and more recently Vietnamese people though there are of course other communities." | "They include Afghans, Iranians, Sri Lankans, Iraqis and more recently Vietnamese people though there are of course other communities." |
| He said the aim was to spread the message through "word of mouth" from Australia back to the communities. | He said the aim was to spread the message through "word of mouth" from Australia back to the communities. |
| The advertisement is also believed to be appearing in weekend newspapers with the West Australian editor confirming the government had booked the image to run in a full page advertisement. | The advertisement is also believed to be appearing in weekend newspapers with the West Australian editor confirming the government had booked the image to run in a full page advertisement. |
| The website went live on Friday night and contains a fact sheet which explains the agreement which will send refugees to be settled in Papua New Guinea | The website went live on Friday night and contains a fact sheet which explains the agreement which will send refugees to be settled in Papua New Guinea |
| "This includes women and children," the website says. | "This includes women and children," the website says. |
| "These changes have been introduced to stop people smugglers and stop further loss of life at sea." | "These changes have been introduced to stop people smugglers and stop further loss of life at sea." |
| An international campaign is likely to be launched in the coming weeks while the onshore one will be expanded to YouTube clips and pamphlets. | An international campaign is likely to be launched in the coming weeks while the onshore one will be expanded to YouTube clips and pamphlets. |
| The posters will go up in all states and territories with cities particularly targeted. | The posters will go up in all states and territories with cities particularly targeted. |
| Any international campaign will be co-ordinated by Australian Customs and Border Protection. | Any international campaign will be co-ordinated by Australian Customs and Border Protection. |
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