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Dubai offers golden slimming incentive | Dubai offers golden slimming incentive |
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Shedding weight is as good as gold under an unusual slimming initiative in Dubai over growing concerns about rising obesity levels in the wealthy Gulf city-state. | Shedding weight is as good as gold under an unusual slimming initiative in Dubai over growing concerns about rising obesity levels in the wealthy Gulf city-state. |
Municipal officials are offering a gram of gold – worth about $45 (£30) at current prices – for each kilogram of weight lost in a 30-day challenge with the slogan: "Your weight in gold". The minimum drop is 2kg to cash in. | Municipal officials are offering a gram of gold – worth about $45 (£30) at current prices – for each kilogram of weight lost in a 30-day challenge with the slogan: "Your weight in gold". The minimum drop is 2kg to cash in. |
Local media on Wednesday quoted the Dubai official Hussain Lootah as saying there was no limit on the payout for the golden slimmers, who must sign up and weigh in on Friday. | Local media on Wednesday quoted the Dubai official Hussain Lootah as saying there was no limit on the payout for the golden slimmers, who must sign up and weigh in on Friday. |
The plan is the latest attempt to encourage healthier lifestyles in the United Arab Emirates. Across the Gulf Arab states, authorities have raised the alarm over rising obesity from fast-food diets and lack of exercise. | The plan is the latest attempt to encourage healthier lifestyles in the United Arab Emirates. Across the Gulf Arab states, authorities have raised the alarm over rising obesity from fast-food diets and lack of exercise. |
The top three winners will get a gold coin equivalent to Dh20,000 (£3,600) through a lucky draw. | The top three winners will get a gold coin equivalent to Dh20,000 (£3,600) through a lucky draw. |
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