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You can find the current article at its original source at http://www.guardian.co.uk/technology/2013/jul/16/apple-primesense-kinect-rumour-denied
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| Version 1 | Version 2 |
|---|---|
| Apple buying Primesense? Israeli Kinect company waves idea away | Apple buying Primesense? Israeli Kinect company waves idea away |
| (2 months later) | |
| Apple has refused to comment on rumours that it could buy Primesense, the Israel-based company which developed the technology used in Microsoft's Kinect gesture sensor. | Apple has refused to comment on rumours that it could buy Primesense, the Israel-based company which developed the technology used in Microsoft's Kinect gesture sensor. |
| Suggestions that the iPhone maker might acquire a company whose best-known product is widely used with games consoles in the living room sparked immediate interest, because Apple is widely anticipated to be preparing a broader assault on the living room with its Apple TV set-top box to counter the growing use of the Xbox and Playstation consoles as proxies for watching TV. | Suggestions that the iPhone maker might acquire a company whose best-known product is widely used with games consoles in the living room sparked immediate interest, because Apple is widely anticipated to be preparing a broader assault on the living room with its Apple TV set-top box to counter the growing use of the Xbox and Playstation consoles as proxies for watching TV. |
| The report on the Israeli financial daily Calcalist (translation) suggested that Apple would seek to purchase the company for $280m - a low price compared to $85m that it has received in venture funding. | The report on the Israeli financial daily Calcalist (translation) suggested that Apple would seek to purchase the company for $280m - a low price compared to $85m that it has received in venture funding. |
| Primesense did not respond to calls from the Guardian. But told Techcrunch reported a source there saying that the suggestions of a purchase were "journalist[ic] delusion based on unverified and twisted hints… $280m? Come on! We're worth ten times that." The source called the report of an impending buyout "BS". | Primesense did not respond to calls from the Guardian. But told Techcrunch reported a source there saying that the suggestions of a purchase were "journalist[ic] delusion based on unverified and twisted hints… $280m? Come on! We're worth ten times that." The source called the report of an impending buyout "BS". |
| But it stopped short of issuing an outright denial to sites including Mashable, instead declining to comment. | But it stopped short of issuing an outright denial to sites including Mashable, instead declining to comment. |
| Calcalist reported that a "delegation" of "senior engineering managers" from Apple had visited Primesense earlier in July and spent an entire day there. | Calcalist reported that a "delegation" of "senior engineering managers" from Apple had visited Primesense earlier in July and spent an entire day there. |
| Primesense has developed sensor systems which are able to locate and identify individuals using a combination of infrared and motion-sensing systems; in the Kinect, it can uniquely identify individuals and detect when they are making gestures, which can be used to control games or TV playback. | Primesense has developed sensor systems which are able to locate and identify individuals using a combination of infrared and motion-sensing systems; in the Kinect, it can uniquely identify individuals and detect when they are making gestures, which can be used to control games or TV playback. |
| Israel has produced a number of technology companies which have been snapped up by Silicon Valley giants, most recently including travel app Waze, bought for a reported $1.3bn by Google in June. | Israel has produced a number of technology companies which have been snapped up by Silicon Valley giants, most recently including travel app Waze, bought for a reported $1.3bn by Google in June. |
| Apple already has three development centres in Israel. At the end of 2011 it bought Anobit, which provides systems to improve solid-state storage performance, for a reported $390m. | Apple already has three development centres in Israel. At the end of 2011 it bought Anobit, which provides systems to improve solid-state storage performance, for a reported $390m. |
| Besides Anobit, based in Herzilya, Apple owns facilities in Haifa working on elements of its A series processors, used in the iPhone and iPad, and another centre in Ra'anana with staff formerly at Texas Instruments. | Besides Anobit, based in Herzilya, Apple owns facilities in Haifa working on elements of its A series processors, used in the iPhone and iPad, and another centre in Ra'anana with staff formerly at Texas Instruments. |
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