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| British Board of Film Classification to create new online ratings system | British Board of Film Classification to create new online ratings system |
| (2 months later) | |
| The British Board of Film Classification is developing a system which will allow the public to rate some online content. | The British Board of Film Classification is developing a system which will allow the public to rate some online content. |
| The BBFC, which uses trained examiners to give certificates to cinematic and DVD releases, is working with Dutch media regulator NICAM to rate user-generated content that might ordinarily slip through the net and go unclassified. | The BBFC, which uses trained examiners to give certificates to cinematic and DVD releases, is working with Dutch media regulator NICAM to rate user-generated content that might ordinarily slip through the net and go unclassified. |
| BBFC director David Cooke said he was increasingly becoming involved with online material with the number of online-only classifications rising by 40%. It is now working on a "traffic light" system to warn users about the footage they are about to access, much of which is homemade with a short shelf-life and would not ordinarily come under the reach of the BBFC. | BBFC director David Cooke said he was increasingly becoming involved with online material with the number of online-only classifications rising by 40%. It is now working on a "traffic light" system to warn users about the footage they are about to access, much of which is homemade with a short shelf-life and would not ordinarily come under the reach of the BBFC. |
| The system would involve viewers – and the person uploading the material – giving details about its content and could be tailored for different countries to reflect local sensibilities. It is already in a prototype form and Italian commercial broadcaster Mediaset has agreed to trial it. Cooke said there was a "paradigm shift" in terms of the increasing acceptance by politicians that online classification was a good idea. | The system would involve viewers – and the person uploading the material – giving details about its content and could be tailored for different countries to reflect local sensibilities. It is already in a prototype form and Italian commercial broadcaster Mediaset has agreed to trial it. Cooke said there was a "paradigm shift" in terms of the increasing acceptance by politicians that online classification was a good idea. |
| Although the BBFC has no specific powers to rate online material, a number of companies have been keen to seek their classificiations on a voluntary basis, including video-on-demand service Netflix which sought a certificate for online-only series such as House Of Cards. | Although the BBFC has no specific powers to rate online material, a number of companies have been keen to seek their classificiations on a voluntary basis, including video-on-demand service Netflix which sought a certificate for online-only series such as House Of Cards. |
| Figures in the BBFC's annual report show it is still in demand for its work on films, processing its highest number for almost half a century last year. | Figures in the BBFC's annual report show it is still in demand for its work on films, processing its highest number for almost half a century last year. |
| It classified its highest number of films since 1965, with 850 in 2012. | It classified its highest number of films since 1965, with 850 in 2012. |
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