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Bruce Lee resurrected for Johnnie Walker whisky ad Bruce Lee resurrected for Johnnie Walker whisky ad
(2 months later)
Bruce Lee has been resurrected, 40 years after he died, in CGI form to appear in a Johnnie Walker whisky ad.Bruce Lee has been resurrected, 40 years after he died, in CGI form to appear in a Johnnie Walker whisky ad.
The campaign, created by ad agency BBH in China, uses computer graphics to recreate Lee in a modern day setting.The campaign, created by ad agency BBH in China, uses computer graphics to recreate Lee in a modern day setting.
In the ad, Lee is seen walking on a Hong Kong balcony uttering various elliptical phrases such as "Water, it's like instincts. Shapeless, formless, fluid. You cannot grasp hold of it. But let it flow and it has the power to change the world. I believe in instincts."In the ad, Lee is seen walking on a Hong Kong balcony uttering various elliptical phrases such as "Water, it's like instincts. Shapeless, formless, fluid. You cannot grasp hold of it. But let it flow and it has the power to change the world. I believe in instincts."
The final shot of the ad showcases the Johnnie Walker Blue Label whisky bottle.The final shot of the ad showcases the Johnnie Walker Blue Label whisky bottle.
Johnnie Walker is launching the ad in China, but there are also plans to launch it globally.Johnnie Walker is launching the ad in China, but there are also plans to launch it globally.
The resurrection of Lee in the ad campaign has divided fans, who have taken to social media to air their feelings, according to the South China Morning Post.The resurrection of Lee in the ad campaign has divided fans, who have taken to social media to air their feelings, according to the South China Morning Post.
Resurrecting stars for advertising campaigns is nothing new for brands.Resurrecting stars for advertising campaigns is nothing new for brands.
Mars-owned Galaxy used a CGI version of Audrey Hepburn in an ad campaign, while Bob Monkhouse has been resurrected to to highlight the plight of prostate cancer.Mars-owned Galaxy used a CGI version of Audrey Hepburn in an ad campaign, while Bob Monkhouse has been resurrected to to highlight the plight of prostate cancer.
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