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| Andy Murray may earn up to £15m a year from sponsorship deals | Andy Murray may earn up to £15m a year from sponsorship deals |
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| Andy Murray could earn up to £15m a year from personal endorsements following his Wimbledon glory, but is unlikely to mirror David Beckham by signing multiple sponsorship deals. | Andy Murray could earn up to £15m a year from personal endorsements following his Wimbledon glory, but is unlikely to mirror David Beckham by signing multiple sponsorship deals. |
| Murray's straight sets victory over Novak Djokovic on Sunday is likely to transform the British player's earnings potential from sponsors and should he choose to, he could now rival Lennox Lewis and David Beckham as one of Britain's highest paid sportsmen of all time, according to sponsorship experts. | Murray's straight sets victory over Novak Djokovic on Sunday is likely to transform the British player's earnings potential from sponsors and should he choose to, he could now rival Lennox Lewis and David Beckham as one of Britain's highest paid sportsmen of all time, according to sponsorship experts. |
| The 2013 Wimbledon men's champion is represented by Simon Fuller's XIX, which has also been responsible for a number of Beckham's key sponsorship deals. Other XIX clients have also included Will Young, Lewis Hamilton and Annie Lennox. | The 2013 Wimbledon men's champion is represented by Simon Fuller's XIX, which has also been responsible for a number of Beckham's key sponsorship deals. Other XIX clients have also included Will Young, Lewis Hamilton and Annie Lennox. |
| But experts believe that Murray, who scooped £1.6m for winning Wimbledon, is unlikely to be as active as Beckham in terms of branding and sponsorship. | But experts believe that Murray, who scooped £1.6m for winning Wimbledon, is unlikely to be as active as Beckham in terms of branding and sponsorship. |
| They do not expect him to capitalise on his maximum sponsorship potential and instead to be cautious about choosing his commercial partners. | They do not expect him to capitalise on his maximum sponsorship potential and instead to be cautious about choosing his commercial partners. |
| Nigel Currie, director at the sports marketing agency BrandRapport, said: "Now that he has won Wimbledon, Murray can expect bonuses and new sponsorship agreements worth around £15m a year." | |
| Murray has current sponsorship deals with kit supplier Adidas, tennis racket supplier Head, Royal Bank of Scotland and the Swiss watch brand, Rado. | Murray has current sponsorship deals with kit supplier Adidas, tennis racket supplier Head, Royal Bank of Scotland and the Swiss watch brand, Rado. |
| One opportunity for potential sponsors is the available space on Murray's tennis shirt which has been vacant for 18 months despite the British player's success in winning Olympic Gold and the US open title in 2012. | One opportunity for potential sponsors is the available space on Murray's tennis shirt which has been vacant for 18 months despite the British player's success in winning Olympic Gold and the US open title in 2012. |
| Andy Kenny, managing director at BrandRapport, said: "He doesn't strike me as the kind of person who will now look to have lots of commercial partners or commit himself to lots of PR activity – my instinct is that he will have a few sponsorships, but will do more with them." | Andy Kenny, managing director at BrandRapport, said: "He doesn't strike me as the kind of person who will now look to have lots of commercial partners or commit himself to lots of PR activity – my instinct is that he will have a few sponsorships, but will do more with them." |
| Kenny believes that Murray could use his Wimbledon victory as a springboard to build long-term tennis legacy programmes in communities as opposed to globe trotting around the world fronting major advertising campaigns. | Kenny believes that Murray could use his Wimbledon victory as a springboard to build long-term tennis legacy programmes in communities as opposed to globe trotting around the world fronting major advertising campaigns. |
| Gordon Lott, managing director of Havas Sport and Entertainment, said: "In Andy's case, he was already at the top of his game, and he should be a serious contender for many more majors to come which creates many more opportunities, such as clothing ranges and merchandise. Combined with the fact he's very likeable and has a good connection with the British public, there will be plenty more potential sponsors wanting to speak to him." | |
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