This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.

You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/uk_politics/6992734.stm

The article has changed 5 times. There is an RSS feed of changes available.

Version 2 Version 3
Saatchis land Labour ad account Saatchis land Labour ad account
(21 minutes later)
Labour has appointed Margaret Thatcher's favourite ad agency Saatchi and Saatchi to handle its advertising at the next general election.Labour has appointed Margaret Thatcher's favourite ad agency Saatchi and Saatchi to handle its advertising at the next general election.
The slogan which won the agency the account was "not flash, just Gordon", Campaign magazine reports. The slogan which won the agency the account was "not flash, just Gordon".
The appointment comes amid speculation Prime Minister Gordon Brown is planning to call a snap election.The appointment comes amid speculation Prime Minister Gordon Brown is planning to call a snap election.
The agency's "Labour isn't working" campaign was credited with helping Mrs Thatcher win the 1979 general election. Saatchi and Saatchi's "Labour isn't working" campaign was credited with helping Mrs Thatcher win the 1979 general election.
That campaign turned brothers Maurice and Charles Saatchi into household names but they left the agency they founded in 1994 to set up a rival firm M&C Saatchi.That campaign turned brothers Maurice and Charles Saatchi into household names but they left the agency they founded in 1994 to set up a rival firm M&C Saatchi.
The idea of the agency that packaged Thatcherism turning its hand to Brownism is incredibly provocative CampaignThe idea of the agency that packaged Thatcherism turning its hand to Brownism is incredibly provocative Campaign
Labour's general election co-ordinator Douglas Alexander said: "I can confirm that we have appointed Saatchi & Saatchi and we are delighted to have them on board."Labour's general election co-ordinator Douglas Alexander said: "I can confirm that we have appointed Saatchi & Saatchi and we are delighted to have them on board."
Saatchi and Saatchi's chief executive Robert Senior told Campaign that landing the Labour account was a "seminal moment" for the agency.Saatchi and Saatchi's chief executive Robert Senior told Campaign that landing the Labour account was a "seminal moment" for the agency.
He added: "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country."He added: "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country."
Creative ideasCreative ideas
The agency's other clients include Carlsberg lager, Ariel washing powder, Toyota cars and children's charity the NSPCC.The agency's other clients include Carlsberg lager, Ariel washing powder, Toyota cars and children's charity the NSPCC.
Saatchis' 1979 poster helped the Tories to power
Campaign describes the appointment as "laced with irony and interest".Campaign describes the appointment as "laced with irony and interest".
"The idea of the agency that packaged Thatcherism turning its hand to Brownism is incredibly provocative," it adds in an editorial comment."The idea of the agency that packaged Thatcherism turning its hand to Brownism is incredibly provocative," it adds in an editorial comment.
Saatchi and Saatchi beat Labour's previous ad man Trevor Beattie and two other agencies to the account.Saatchi and Saatchi beat Labour's previous ad man Trevor Beattie and two other agencies to the account.
According to Campaign, the agency impressed Labour with the "breadth and depth" of their creative ideas and capacity as a big agency.According to Campaign, the agency impressed Labour with the "breadth and depth" of their creative ideas and capacity as a big agency.
Although agencies make little money out of political accounts, the publicity they generate makes them highly sought after.Although agencies make little money out of political accounts, the publicity they generate makes them highly sought after.