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| Wrexham Lager plans expansion over Titanic demand | Wrexham Lager plans expansion over Titanic demand |
| (about 1 hour later) | |
| Brewers of a lager served on the stricken ship Titanic are planning to increase production tenfold because of growing export demand. | Brewers of a lager served on the stricken ship Titanic are planning to increase production tenfold because of growing export demand. |
| The recipe for Wrexham Lager, first brewed in 1881, was acquired in 2011 by a micro brewer, 11 years after it was ditched by producer Carlsberg. | The recipe for Wrexham Lager, first brewed in 1881, was acquired in 2011 by a micro brewer, 11 years after it was ditched by producer Carlsberg. |
| Its owners say the 2012 centenary of the Titanic's sinking, boosted sales. | |
| Plans for a brewery expansion have been submitted to Wrexham council with the promise of up to 20 jobs in the town. | Plans for a brewery expansion have been submitted to Wrexham council with the promise of up to 20 jobs in the town. |
| From sales of 1.3m pints in 2012, brewer Mark Roberts says the aim is to reach 13m pints sold in five years. | From sales of 1.3m pints in 2012, brewer Mark Roberts says the aim is to reach 13m pints sold in five years. |
| German immigrants originally started brewing lager in the town in 1881. | German immigrants originally started brewing lager in the town in 1881. |
| It was the tipple of choice for Wrexham football fans, earning its own chant at the Racecourse ground. | It was the tipple of choice for Wrexham football fans, earning its own chant at the Racecourse ground. |
| After 120 years production of the drink locally stopped in 2000, being relocated to Leeds before being discontinued in 2002. | After 120 years production of the drink locally stopped in 2000, being relocated to Leeds before being discontinued in 2002. |
| A group of local businessmen and former employees kick-started its revival. | A group of local businessmen and former employees kick-started its revival. |
| The firm now supplies more than 200 pubs in north Wales and the north west of England and beyond. | The firm now supplies more than 200 pubs in north Wales and the north west of England and beyond. |
| Recently it has started bottling a stronger version of the beer for export with interest from Dubai, Australia and America. | Recently it has started bottling a stronger version of the beer for export with interest from Dubai, Australia and America. |
| Mr Roberts: "Sales at home are steady, but nothing spectacular enough for us to have taken such a leap of faith with the expansion." | Mr Roberts: "Sales at home are steady, but nothing spectacular enough for us to have taken such a leap of faith with the expansion." |
| "But abroad they can't seem to get enough of the stuff; we literally can't keep up with the orders coming in. | "But abroad they can't seem to get enough of the stuff; we literally can't keep up with the orders coming in. |
| "There's two reasons I think. Obviously the Titanic link gave us a huge lift last year, but more generally Wrexham Lager has a romantic association with foreign climes, dating right back to when it was sold in India and Sudan, etc, in colonial times." | "There's two reasons I think. Obviously the Titanic link gave us a huge lift last year, but more generally Wrexham Lager has a romantic association with foreign climes, dating right back to when it was sold in India and Sudan, etc, in colonial times." |
| Mr Roberts said that in the past few days they had received a major order from Dubai, and that negotiations were underway to supply Wrexham Lager to a planned replica of the Titanic to be built in a Chinese shipyard. | |
| Titanic sank on its maiden voyage from Southampton to New York in April 1912. |