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ITV threatens C4 with legal action over Corrie expose | ITV threatens C4 with legal action over Corrie expose |
(about 1 hour later) | |
ITV has threatened Channel 4 programme makers with legal action after an investigation into Coronation Street stars accepting and promoting freebies. | ITV has threatened Channel 4 programme makers with legal action after an investigation into Coronation Street stars accepting and promoting freebies. |
The Dispatches show set up a fake booth at a "gifting event" in Manchester. | The Dispatches show set up a fake booth at a "gifting event" in Manchester. |
Coronation Street stars accepted bogus beauty and health products which they then mentioned on Twitter. | Coronation Street stars accepted bogus beauty and health products which they then mentioned on Twitter. |
ITV has written to programme producers saying the show is "highly defamatory" and it's warning legal action could follow if the station broadcasts it. | |
Programme-makers are said to have set up a fake brand called Puttana Aziendale, which translates from Italian as "corporate whore". | Programme-makers are said to have set up a fake brand called Puttana Aziendale, which translates from Italian as "corporate whore". |
They gave away an anti-ageing skin toner and an energising bracelet. | They gave away an anti-ageing skin toner and an energising bracelet. |
Soap actresses including Catherine Tyldesley and Brooke Vincent were pictured carrying bags for the fake brand at the event. | Soap actresses including Catherine Tyldesley and Brooke Vincent were pictured carrying bags for the fake brand at the event. |
Brooke Vincent only seemed to say thank you for the bracelet on Twitter. | Brooke Vincent only seemed to say thank you for the bracelet on Twitter. |
The programme was investigating whether celebrities broke Advertising Standards Authority (ASA) rules which say plugs for free products should clearly be marked as adverts. | The programme was investigating whether celebrities broke Advertising Standards Authority (ASA) rules which say plugs for free products should clearly be marked as adverts. |
An ITV spokeswoman said: "The programme has made allegations that are false and highly defamatory and we have written to the producer threatening legal action if they decide to broadcast." | An ITV spokeswoman said: "The programme has made allegations that are false and highly defamatory and we have written to the producer threatening legal action if they decide to broadcast." |
A further ITV statement added: "Cast members responded to tweets sent directly to them by some brands to say thank you. | A further ITV statement added: "Cast members responded to tweets sent directly to them by some brands to say thank you. |
"Contrary to the allegations which have been made, they didn't receive free gifts in return for tweeting or indulge in any kind of unlawful marketing promotion." | "Contrary to the allegations which have been made, they didn't receive free gifts in return for tweeting or indulge in any kind of unlawful marketing promotion." |
A Channel 4 spokesman said: "We don't comment on upcoming Dispatches programmes." | A Channel 4 spokesman said: "We don't comment on upcoming Dispatches programmes." |
It is understood no transmission date has been set for any broadcast. | It is understood no transmission date has been set for any broadcast. |
Follow @BBCNewsbeat on Twitter | Follow @BBCNewsbeat on Twitter |