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| ITV aims to be top UK entertainer | |
| (about 1 hour later) | |
| ITV boss Michael Grade has unveiled plans aimed at making the broadcaster the UK's favourite source of free entertainment by 2012. | |
| It plans to double the amount it makes from its content to £1.2bn, but any extra spending will have to come from saving money throughout the business. | |
| The broadcaster plans to use more new talent, commission longer runs of programmes and seek joint commissions. | |
| It has also set ITV.com a target of delivering £150m in revenue by 2010. | |
| ITV plans to open negotiations with regulator Ofcom about merging some of its smaller regional news services. | |
| Also, scandal-hit ITV Play's remaining call-in competition programmes, that are broadcast late at night on ITV1 and ITV2, are to be scrapped. | Also, scandal-hit ITV Play's remaining call-in competition programmes, that are broadcast late at night on ITV1 and ITV2, are to be scrapped. |
| "Negative publicity following compliance problems across the sector has seen call volumes drop to uneconomic levels," ITV said. | "Negative publicity following compliance problems across the sector has seen call volumes drop to uneconomic levels," ITV said. |
| The ITV Play channel itself was taken off air in March after some of its competitions came under fire for being almost impossible to answer. | The ITV Play channel itself was taken off air in March after some of its competitions came under fire for being almost impossible to answer. |
| "By 2012, I want ITV to be widely acknowledged as the UK's favourite source of free, original entertainment across all popular platforms and devices, not just on television," Mr Grade said. | "By 2012, I want ITV to be widely acknowledged as the UK's favourite source of free, original entertainment across all popular platforms and devices, not just on television," Mr Grade said. |
| ITV said that trading is in line with expectations and that advertising revenues are continuing to improve. | ITV said that trading is in line with expectations and that advertising revenues are continuing to improve. |