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Why George Osborne was wise to choose a Byron burger
Why George Osborne was wise to choose a Byron burger
(34 minutes later)
I remember a (possibly apocryphal) story a while back that told of a van delivering to one of the major burger chains which came to grief on a motorway. Its back doors burst open to vomit out a slippery avalanche of pinkish meat: udders. Wave upon wave of rubbery udders.
Byron is a small chain, run by a posh chap who might well have moved in the same circles as the chancellor. Some online cynics have suggested it's all a massive publicity stunt – Oreo milkshakes all round.
Now every time I see fast food advert trumpeting its proud boast of 100% beef with only a little salt and pepper, all I think is: "Udders are 100% beef." I'm sure some perky burger PR person will tell me I'm talking testicles (yes, those too), but on the rare occasion that I brave the migraine-bright joints with their blank-eyed staff and mindlessly chewing punters, the taste of their products only confirms my prejudices. The meat is greyish, sweet, with a pre-chewed quality (don't think udders; don't think udders); the bread is sweet, the pickles are sweet, hell, even the cheese is sweet.
I think the truth is more straightforward: Byron's burgers are simply better than the Maccy Ds and Burger Kings of this world. Yes, they're more expensive but they're not mass-produced, while their attractively designed joints are staffed with people who look happy to be there.
Byron is a smaller chain, run by a posh chap who might well have moved in the same circles as the chancellor. Some online cynics have suggested it's all a massive publicity stunt – Oreo milkshakes all round. I think the truth is more straightforward: Byron's burgers are simply better than the Maccy Ds and Burger Kings of this world. Yes, they're more expensive but they're not mass-produced under dubious circumstances, nor, if they're left out and photographed every day for six months do they wind up looking EXACTLY the same. Their attractively designed joints are staffed with people who look happy to be there. They may not compete with the boutique burger likes of gorgeous Patty and Bun, but for the worker chained to the late-night desk, they deliver. You can only regard these as posh if you live on a diet of Big Tasty and Greggs. Much to my chagrin, I'm with Jeffrey on this one.
They may not compete with the boutique burger likes of gorgeous Patty and Bun, but for the worker chained to the late-night desk, they deliver.
