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| UK mobile advertising market set to grow by 90% in 2013 | UK mobile advertising market set to grow by 90% in 2013 |
| (2 months later) | |
| The UK mobile advertising market is forecast to almost double in 2013 to £1bn, as Google, Facebook and Twitter increasingly successfully mine the smartphone, tablet and app revolution. | The UK mobile advertising market is forecast to almost double in 2013 to £1bn, as Google, Facebook and Twitter increasingly successfully mine the smartphone, tablet and app revolution. |
| It is set to grow by 90% year on year, from £526m in 2012, according to digital ad spend figures published by eMarketer on Tuesday. | It is set to grow by 90% year on year, from £526m in 2012, according to digital ad spend figures published by eMarketer on Tuesday. |
| The breakneck growth has been fuelled by British consumers' love of devices. Britain has the highest smartphone usage in the world and tablets are now commonplace. Looking ahead, the UK digital ad market will grow to almost £8bn by 2016, with mobile set to account for £3bn of that. To put this in context, in 2011 the Internet Advertising Bureau put mobile ad spend at a relatively paltry £203m. | The breakneck growth has been fuelled by British consumers' love of devices. Britain has the highest smartphone usage in the world and tablets are now commonplace. Looking ahead, the UK digital ad market will grow to almost £8bn by 2016, with mobile set to account for £3bn of that. To put this in context, in 2011 the Internet Advertising Bureau put mobile ad spend at a relatively paltry £203m. |
| It is estimated that Facebook UK will make £279m in total digital ad revenue this year, a 25% year on year rise. Within this, mobile advertising accounts for potentially up to half of total digital income. | It is estimated that Facebook UK will make £279m in total digital ad revenue this year, a 25% year on year rise. Within this, mobile advertising accounts for potentially up to half of total digital income. |
| "Major ad platforms have vastly improved mobile ad products to advertisers over the last two years, which has helped drive a redistribution of dollars spent on their platforms from desktop to mobile," said Clark Fredricksen, vice-president of communications at eMarketer. "Two years ago Facebook and Twitter had no mobile ad business. Today the companies earn between a third and half, respectively, of all revenues from mobile ads". | "Major ad platforms have vastly improved mobile ad products to advertisers over the last two years, which has helped drive a redistribution of dollars spent on their platforms from desktop to mobile," said Clark Fredricksen, vice-president of communications at eMarketer. "Two years ago Facebook and Twitter had no mobile ad business. Today the companies earn between a third and half, respectively, of all revenues from mobile ads". |
| Facebook's £279m UK digital display ad spend haul is expected to account for almost 20% of the total UK digital display market of £1.5bn in 2013. | Facebook's £279m UK digital display ad spend haul is expected to account for almost 20% of the total UK digital display market of £1.5bn in 2013. |
| However, the big digital winner remains Google, which eMarketer reckons will make £2.65bn in search and display digital ad revenue this year. | However, the big digital winner remains Google, which eMarketer reckons will make £2.65bn in search and display digital ad revenue this year. |
| "Google, similarly, has seen mobile searches rise dramatically thanks to smartphone adoption, and thus the company is seeing more paid search ad clicks than ever before coming through mobile devices," said Fredericksen. | "Google, similarly, has seen mobile searches rise dramatically thanks to smartphone adoption, and thus the company is seeing more paid search ad clicks than ever before coming through mobile devices," said Fredericksen. |
| Google UK is estimated to account for 44% of a total UK digital ad market of £6.1bn this year, a 12% increase in the size of the market compared with last year. | Google UK is estimated to account for 44% of a total UK digital ad market of £6.1bn this year, a 12% increase in the size of the market compared with last year. |
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