Women 'put off' by gadget shops

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Women are put off spending money in electronics shops because of the way they are treated, a survey suggests.

Contrary to popular myth, female consumers are interested in technology, the study found - but they do not feel confident asking questions in stores.

In the poll by Saatchi and Saatchi, a third of women internet users said they would spend more on gadgets if retailers learned how to approach them.

One respondent said electrics shops reeked of a "strong scent of men".

However, only 9% of those questioned felt it was important that gadgets looked feminine.

In addition, many said that they felt patronised by pink digital radios and diamante-encrusted mobile phones.