This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.guardian.co.uk/media/2013/jun/05/pamela-anderson-tv-ad-banned

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
Pamela Anderson TV ad banned for being 'sexist and degrading to women' Pamela Anderson TV ad banned for being 'sexist and degrading to women'
(4 months later)
A raunchy TV ad featuring ex-Baywatch star Pamela Anderson has been banned for being sexist and degrading to women.A raunchy TV ad featuring ex-Baywatch star Pamela Anderson has been banned for being sexist and degrading to women.
The ad, for web hosting service CrazyDomains.co.uk, featured the Barb Wire star in a boardroom full of men.The ad, for web hosting service CrazyDomains.co.uk, featured the Barb Wire star in a boardroom full of men.
While addressing the board Anderson and her assistant, Vanessa, show a lot of cleavage and one of the men fantasises about the pair dancing in bikinis while covered in cream.While addressing the board Anderson and her assistant, Vanessa, show a lot of cleavage and one of the men fantasises about the pair dancing in bikinis while covered in cream.
Dreamscape Networks, the parent company of Crazy Domains, said the dream sequence was not "gratuitous or pornographic".Dreamscape Networks, the parent company of Crazy Domains, said the dream sequence was not "gratuitous or pornographic".
Watchdog the Advertising Standards Authority received four complaints that the ad was offensive because it was sexist and degrading to women.Watchdog the Advertising Standards Authority received four complaints that the ad was offensive because it was sexist and degrading to women.
The ad was given clearance by Clearcast, which vets ads before they air, to run after 9pm. The organisation said it had no problem with the sexual content as Anderson was a "celebrity who was known for flaunting her body".The ad was given clearance by Clearcast, which vets ads before they air, to run after 9pm. The organisation said it had no problem with the sexual content as Anderson was a "celebrity who was known for flaunting her body".
The company said that Anderson was deliberately dressed as "the head of business" and the duo were positioned as "attractive, dynamic and confident business people".The company said that Anderson was deliberately dressed as "the head of business" and the duo were positioned as "attractive, dynamic and confident business people".
The lead male character was portrayed as "nerdy and lacking in confidence", so the campaign was "anything but degrading to women", the company argued.The lead male character was portrayed as "nerdy and lacking in confidence", so the campaign was "anything but degrading to women", the company argued.
The ASA said that Anderson and her assistant were portrayed "sexually through out the ad", not just the fantasy sequence.The ASA said that Anderson and her assistant were portrayed "sexually through out the ad", not just the fantasy sequence.
It added that the fantasy scene was sexually suggestive and gave the impression the man "viewed his female colleagues as sexual objects to be lusted after".It added that the fantasy scene was sexually suggestive and gave the impression the man "viewed his female colleagues as sexual objects to be lusted after".
The ASA banned the ad, saying that it "considered the ad was likely to cause serious offence to some viewers on the basis that it was sexist and degrading to women".The ASA banned the ad, saying that it "considered the ad was likely to cause serious offence to some viewers on the basis that it was sexist and degrading to women".
• To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".• To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
Our editors' picks for the day's top news and commentary delivered to your inbox each morning.