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Werner Herzog directs 'don't text and drive' public safety advert Werner Herzog directs 'don't text and drive' public safety advert
(4 months later)
The eminent German film director Werner Herzog recently starred as a sinister villain in Tom Cruise thriller Jack Reacher, reminding us he's as adept in front of the camera as he is behind it. Now, yet another unheralded string to the film-maker's bow has emerged: Herzog has delivered a public-safety advertisement in the US about the dangers of texting and driving.The eminent German film director Werner Herzog recently starred as a sinister villain in Tom Cruise thriller Jack Reacher, reminding us he's as adept in front of the camera as he is behind it. Now, yet another unheralded string to the film-maker's bow has emerged: Herzog has delivered a public-safety advertisement in the US about the dangers of texting and driving.
Phone company AT&T's "It Can Wait" campaign urges viewers to put down their phones until they are safely parked and off the road. Herzog's instalment features the mother of a young boy, Xzavier, who is now paralysed after being hit by a driver who had been texting their partner with the words "I'm on my way". She asks: "Was the text that important? That would be my question for her," as the camera reveals her son's debilitated condition.Phone company AT&T's "It Can Wait" campaign urges viewers to put down their phones until they are safely parked and off the road. Herzog's instalment features the mother of a young boy, Xzavier, who is now paralysed after being hit by a driver who had been texting their partner with the words "I'm on my way". She asks: "Was the text that important? That would be my question for her," as the camera reveals her son's debilitated condition.
It's serious, stirring stuff, and certainly a long, long way from Herzog's work with Klaus Kinski on Aguirre: the Wrath of God, or the slightly less barmy Fitzcarraldo.It's serious, stirring stuff, and certainly a long, long way from Herzog's work with Klaus Kinski on Aguirre: the Wrath of God, or the slightly less barmy Fitzcarraldo.
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