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| Financial Times launches fast new online service | Financial Times launches fast new online service |
| (4 months later) | |
| The Financial Times launched a new online service this morning - fastFT. Its aim, as the name suggests, is the speedy breaking of market news along with informed comment. | The Financial Times launched a new online service this morning - fastFT. Its aim, as the name suggests, is the speedy breaking of market news along with informed comment. |
| As the FT's editor, Lionel Barber, revealed in a Guardian interview in February, fastFT is composed of "short, sharp takes on market-breaking news or market developments". | As the FT's editor, Lionel Barber, revealed in a Guardian interview in February, fastFT is composed of "short, sharp takes on market-breaking news or market developments". |
| It is available across every device - desktop, laptop, tablet, smartphone - to FT.com subscribers and, under the paper's metered model, can be accessed by anyone yet to use up their quota of eight free online articles a month. | It is available across every device - desktop, laptop, tablet, smartphone - to FT.com subscribers and, under the paper's metered model, can be accessed by anyone yet to use up their quota of eight free online articles a month. |
| Under the leadership of Megan Murphy, the innovation will operate 24 hours a day, with dedicated staff in London, New York and Hong Kong. | Under the leadership of Megan Murphy, the innovation will operate 24 hours a day, with dedicated staff in London, New York and Hong Kong. |
| She sees it as a groundbreaking service that takes the FT's journalistic offering for its readers to a new level in an increasingly competitive landscape. | She sees it as a groundbreaking service that takes the FT's journalistic offering for its readers to a new level in an increasingly competitive landscape. |
| "We're not attempting to beat the wires of course," she says. "Ours is a different proposition. It's about looking beyond the instant headline with informed comment. That way, we'll hit the sweet spot." | "We're not attempting to beat the wires of course," she says. "Ours is a different proposition. It's about looking beyond the instant headline with informed comment. That way, we'll hit the sweet spot." |
| What about Twitter, the fastest relayer of news? Murphy says: "We'll have much more to offer than 140 characters, going beyond the headlines by providing context and commentary in quick authoritative bursts." | What about Twitter, the fastest relayer of news? Murphy says: "We'll have much more to offer than 140 characters, going beyond the headlines by providing context and commentary in quick authoritative bursts." |
| Her eight-strong team will also be able to draw on the expertise of the FT's specialist correspondents. But she feels her seasoned staff will have the knowledge and experience to respond quickly to breaking news events. | Her eight-strong team will also be able to draw on the expertise of the FT's specialist correspondents. But she feels her seasoned staff will have the knowledge and experience to respond quickly to breaking news events. |
| The aim, according to the paper's official announcement, is to give FT readers the edge with agenda-setting analysis. A press release says the service will "expand and deepen the FT's existing content offerings… by adding a live and dynamic layer of news and insight." | The aim, according to the paper's official announcement, is to give FT readers the edge with agenda-setting analysis. A press release says the service will "expand and deepen the FT's existing content offerings… by adding a live and dynamic layer of news and insight." |
| Material written by fastFT will be gathered on a new section of the paper's website. It will run alongside the paper's much-admired Alphaville blog. | Material written by fastFT will be gathered on a new section of the paper's website. It will run alongside the paper's much-admired Alphaville blog. |
| Barber believes fastFT "will keep our readers abreast of what they need to know, in real-time and wherever they are in the world." | Barber believes fastFT "will keep our readers abreast of what they need to know, in real-time and wherever they are in the world." |
| Murphy, who has been given the title of fastFT's chief correspondent, joined the FT in 2007 as the law courts correspondent. She went on to widen her journalistic range by working as the investment banking correspondent, with a particular focus on global banks. Prior to joining the FT, she covered legal affairs and global financial regulation at Bloomberg News in London. | Murphy, who has been given the title of fastFT's chief correspondent, joined the FT in 2007 as the law courts correspondent. She went on to widen her journalistic range by working as the investment banking correspondent, with a particular focus on global banks. Prior to joining the FT, she covered legal affairs and global financial regulation at Bloomberg News in London. |
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