This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.guardian.co.uk/media/2013/may/24/mail-online-boston-bombing-abby-clancy

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
Mail Online scoops biggest ever digital day with Boston marathon bombing Mail Online scoops biggest ever digital day with Boston marathon bombing
(4 months later)
The Boston marathon bombing on 16 April provided Mail Online with its biggest ever digital day, attracting more than 9.5 million unique users.The Boston marathon bombing on 16 April provided Mail Online with its biggest ever digital day, attracting more than 9.5 million unique users.
However, the bombing proved the 12th and 16th most popular web days in April for the Independent and Mirror websites respectively – while the Sun website network's joint highest traffic day last month coincided with a story headlined "Abby Clancy poses in nothing but heels".However, the bombing proved the 12th and 16th most popular web days in April for the Independent and Mirror websites respectively – while the Sun website network's joint highest traffic day last month coincided with a story headlined "Abby Clancy poses in nothing but heels".
Coverage of the terrorist attack on 16 April underlined Mail Online's seemingly inexorable global growth, particularly in North America, with just 39.8% of the 9,558,256 global unique browsers that day coming from the UK.Coverage of the terrorist attack on 16 April underlined Mail Online's seemingly inexorable global growth, particularly in North America, with just 39.8% of the 9,558,256 global unique browsers that day coming from the UK.
This was the lowest proportion of UK visitors in any day in April, according to the Mail Online's officially audited Audit Bureau of Circulations certificate published on Thursday.This was the lowest proportion of UK visitors in any day in April, according to the Mail Online's officially audited Audit Bureau of Circulations certificate published on Thursday.
A week later, Dzokhar Tsarnaev being charged with using a weapon of mass destruction in relation to the Boston marathon bombing provided Mail Online with its second biggest day on record, with 9,226,255 daily unique browsers.A week later, Dzokhar Tsarnaev being charged with using a weapon of mass destruction in relation to the Boston marathon bombing provided Mail Online with its second biggest day on record, with 9,226,255 daily unique browsers.
While total digital records were being broken this was not the case on mobile devices – Mail Online's iPhone or Android apps barely registered an uplift in average usage on either of the Boston bombing news days.While total digital records were being broken this was not the case on mobile devices – Mail Online's iPhone or Android apps barely registered an uplift in average usage on either of the Boston bombing news days.
April also highlighted the biggest online traffic drivers for the Sun, the biggest selling UK newspaper in print, which has failed to capture an equivalent digital audience.April also highlighted the biggest online traffic drivers for the Sun, the biggest selling UK newspaper in print, which has failed to capture an equivalent digital audience.
The Sun's biggest online story in April was "Michelle Keegan in topless pic riddle", which included a picture of breasts posted on her Instagram page, on 5 April, and "Abby Clancy poses in nothing but heels" five days later.The Sun's biggest online story in April was "Michelle Keegan in topless pic riddle", which included a picture of breasts posted on her Instagram page, on 5 April, and "Abby Clancy poses in nothing but heels" five days later.
The two days were almost neck-and-neck in terms of traffic, with Keegan narrowly shading it, at just over 2 million daily browsers. The Sun's daily average is just under 1.7 million.The two days were almost neck-and-neck in terms of traffic, with Keegan narrowly shading it, at just over 2 million daily browsers. The Sun's daily average is just under 1.7 million.
Mirror Group Digital's barnstorming April, with total web traffic surging 30% month on month, was driven by a range of factors.Mirror Group Digital's barnstorming April, with total web traffic surging 30% month on month, was driven by a range of factors.
While the Boston bombing failed to register as a major traffic day, ranking 16th for the month as a whole, the charging of Tsarnaev proved the biggest traffic driver with 2,067,955 daily users across all devices.While the Boston bombing failed to register as a major traffic day, ranking 16th for the month as a whole, the charging of Tsarnaev proved the biggest traffic driver with 2,067,955 daily users across all devices.
It was also its biggest day of mobile browsers across Mirror Group Digital's website network, which includes Mirror.co.uk, 3am.co.uk and MirrorFootball.co.uk.It was also its biggest day of mobile browsers across Mirror Group Digital's website network, which includes Mirror.co.uk, 3am.co.uk and MirrorFootball.co.uk.
However, the other major events that fuelled Mirror Group Digital's traffic growth was an exclusive video from inside North Korea, which provided its second biggest day in April with 1,912,588 daily browsers.However, the other major events that fuelled Mirror Group Digital's traffic growth was an exclusive video from inside North Korea, which provided its second biggest day in April with 1,912,588 daily browsers.
The next biggest day of traffic was related to the Grand National, at about 1.6 million, while Margaret Thatcher's death drew 1.55 million.The next biggest day of traffic was related to the Grand National, at about 1.6 million, while Margaret Thatcher's death drew 1.55 million.
The Boston bombing also provided the biggest traffic day in April for Telegraph.co.uk and guardian.co.uk (5.8 million and 4.55 million respectively). For Independent.co.uk, it only ranked 16th in April, with Thatcher's death coverage on 8 April the biggest at 1.55 million.The Boston bombing also provided the biggest traffic day in April for Telegraph.co.uk and guardian.co.uk (5.8 million and 4.55 million respectively). For Independent.co.uk, it only ranked 16th in April, with Thatcher's death coverage on 8 April the biggest at 1.55 million.
• To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".• To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
Our editors' picks for the day's top news and commentary delivered to your inbox each morning.