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Mothercare chief executive insists recovery on track despite fall in sales Mothercare chief executive insists recovery on track despite fall in sales
(about 2 hours later)
Mothercare is crawling towards a recovery as chief executive Simon Calver insisted the UK company was on target to break even within two years.Mothercare is crawling towards a recovery as chief executive Simon Calver insisted the UK company was on target to break even within two years.
The mother and baby goods retailer saw UK sales drop 11% to £500m last year. It reported a loss of £21.7m, a slight improvement on the £24.7m loss recorded in the previous twelve months. The mother and baby goods retailer saw UK sales drop 11% to £500m last year. It reported a loss of £21.7m, a slight improvement on the £24.7m loss recorded in the previous 12 months.
The business turned in an impressive international performance, with sales up more than 8% to nearly £730m and profit up 20% to £42m, with China, India and Russia expanding successfully.The business turned in an impressive international performance, with sales up more than 8% to nearly £730m and profit up 20% to £42m, with China, India and Russia expanding successfully.
Total group sales, including wholesale operations, were down 0.3% to £1.23bn with profits of just £8.3m.Total group sales, including wholesale operations, were down 0.3% to £1.23bn with profits of just £8.3m.
Calver said the company must slim down its store portfolio. He closed 56 stores last year, and plans a further 30 closures this year. The chain currently has 255 UK stores, but he hopes to whittle that down to 200. There are 1,300 outlets worldwide. He explained: "This is the first [year] of a three-year turnaround. We needed to shut down those stores because they were loss-making and traditionally we've had too many."Calver said the company must slim down its store portfolio. He closed 56 stores last year, and plans a further 30 closures this year. The chain currently has 255 UK stores, but he hopes to whittle that down to 200. There are 1,300 outlets worldwide. He explained: "This is the first [year] of a three-year turnaround. We needed to shut down those stores because they were loss-making and traditionally we've had too many."
Most of the closures have been Early Learning Centres, with the brand being integrated into Mothercare stores. The remaining loss-making stores due to close are mainly in high street locations rather than out-of-town centres.Most of the closures have been Early Learning Centres, with the brand being integrated into Mothercare stores. The remaining loss-making stores due to close are mainly in high street locations rather than out-of-town centres.
In recent years Mothercare has struggled with competition for accessories and buggies from online stores such as Kiddicare, while supermarkets have launched lines of baby and children's clothes.In recent years Mothercare has struggled with competition for accessories and buggies from online stores such as Kiddicare, while supermarkets have launched lines of baby and children's clothes.
Calver hopes to increase online sales, using his skills as the former boss of Lovefilm, alongside new chief finance officer, Matt Smith, who used to work for Argos. Calver hopes to increase online sales, using his skills as the former boss of Lovefilm, alongside new chief finance officer Matt Smith, who used to work for Argos.
Last year internet sales grew 18%, with 40% of orders made through the new mobile phone app, and click-and-collect services have been rolled out across all stores. Last year internet sales grew 4%, with 40% of orders made through the new mobile phone app, and click-and-collect services have been rolled out across all stores.
However, some analysts were less convinced the company can turn itself around, suggesting the plan was too ambitious.However, some analysts were less convinced the company can turn itself around, suggesting the plan was too ambitious.
Panmure Gordon analysts said: "It remains to be seen whether management has closed the right stores. We continue to believe that Mothercare will struggle to break even in the UK according to its own timetable."Panmure Gordon analysts said: "It remains to be seen whether management has closed the right stores. We continue to believe that Mothercare will struggle to break even in the UK according to its own timetable."
The shares closed down 9p at 355p, although, they have more than doubled since Calver joined the company.The shares closed down 9p at 355p, although, they have more than doubled since Calver joined the company.