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Bauer replaces Kerrang! radio with Planet Rock on FM in West Midlands | Bauer replaces Kerrang! radio with Planet Rock on FM in West Midlands |
(4 months later) | |
Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, switching the frequency to its newly-bought rock music rival, Planet Rock. | Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, switching the frequency to its newly-bought rock music rival, Planet Rock. |
It is the first analogue platform for Planet Rock, bought by Bauer for between £1m and £2m from Malcolm Bluemel after a protracted sales process earlier this year. | It is the first analogue platform for Planet Rock, bought by Bauer for between £1m and £2m from Malcolm Bluemel after a protracted sales process earlier this year. |
It confirms speculation that Bauer would replace Kerrang! with Planet Rock, but the magazine spin-off station will continue as a digital-only proposition, Bauer said. | It confirms speculation that Bauer would replace Kerrang! with Planet Rock, but the magazine spin-off station will continue as a digital-only proposition, Bauer said. |
Kerrang! will be aimed at a 15-24 year old audience, younger than the listenership to Planet Rock. | Kerrang! will be aimed at a 15-24 year old audience, younger than the listenership to Planet Rock. |
Another Bauer rock magazine, Mojo, will have a new flagship show on Planet Rock called Mojo Rocks. | Another Bauer rock magazine, Mojo, will have a new flagship show on Planet Rock called Mojo Rocks. |
Steve Parkinson, managing director, Bauer Radio London, said: "Each brand has massive potential to grow and cross-promote through its own particular passion for the genre of rock music. | Steve Parkinson, managing director, Bauer Radio London, said: "Each brand has massive potential to grow and cross-promote through its own particular passion for the genre of rock music. |
"We believe listeners will be excited about the enhancements we have planned for these much-loved brands." | "We believe listeners will be excited about the enhancements we have planned for these much-loved brands." |
Bauer said Kerrang! was also gearing up for a "refresh of its digital footprint". | Bauer said Kerrang! was also gearing up for a "refresh of its digital footprint". |
The changes have taken place with immediate effect and come ahead of the launch of a new rock station, Team Rock, from a company headed by former GMG Radio chief executive, John Myers. | The changes have taken place with immediate effect and come ahead of the launch of a new rock station, Team Rock, from a company headed by former GMG Radio chief executive, John Myers. |
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