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Bauer replaces Kerrang! radio with Planet Rock on FM in West Midlands Bauer replaces Kerrang! radio with Planet Rock on FM in West Midlands
(4 months later)
Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, switching the frequency to its newly-bought rock music rival, Planet Rock.Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, switching the frequency to its newly-bought rock music rival, Planet Rock.
It is the first analogue platform for Planet Rock, bought by Bauer for between £1m and £2m from Malcolm Bluemel after a protracted sales process earlier this year.It is the first analogue platform for Planet Rock, bought by Bauer for between £1m and £2m from Malcolm Bluemel after a protracted sales process earlier this year.
It confirms speculation that Bauer would replace Kerrang! with Planet Rock, but the magazine spin-off station will continue as a digital-only proposition, Bauer said.It confirms speculation that Bauer would replace Kerrang! with Planet Rock, but the magazine spin-off station will continue as a digital-only proposition, Bauer said.
Kerrang! will be aimed at a 15-24 year old audience, younger than the listenership to Planet Rock.Kerrang! will be aimed at a 15-24 year old audience, younger than the listenership to Planet Rock.
Another Bauer rock magazine, Mojo, will have a new flagship show on Planet Rock called Mojo Rocks.Another Bauer rock magazine, Mojo, will have a new flagship show on Planet Rock called Mojo Rocks.
Steve Parkinson, managing director, Bauer Radio London, said: "Each brand has massive potential to grow and cross-promote through its own particular passion for the genre of rock music.Steve Parkinson, managing director, Bauer Radio London, said: "Each brand has massive potential to grow and cross-promote through its own particular passion for the genre of rock music.
"We believe listeners will be excited about the enhancements we have planned for these much-loved brands.""We believe listeners will be excited about the enhancements we have planned for these much-loved brands."
Bauer said Kerrang! was also gearing up for a "refresh of its digital footprint".Bauer said Kerrang! was also gearing up for a "refresh of its digital footprint".
The changes have taken place with immediate effect and come ahead of the launch of a new rock station, Team Rock, from a company headed by former GMG Radio chief executive, John Myers.The changes have taken place with immediate effect and come ahead of the launch of a new rock station, Team Rock, from a company headed by former GMG Radio chief executive, John Myers.
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