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Asda regains trust of customers after horsemeat scandal Asda regains trust of customers after horsemeat scandal
(4 months later)
Asda boss Andy Clarke believes the supermarket has regained the trust of its customers following the horsemeat scandal, when horse DNA and the veterinary drug bute was found in its products.Asda boss Andy Clarke believes the supermarket has regained the trust of its customers following the horsemeat scandal, when horse DNA and the veterinary drug bute was found in its products.
He said: "It's fair to say trust was dented. There was some marginal sales impact initially, but we've seen that recover. We are back to where we were."He said: "It's fair to say trust was dented. There was some marginal sales impact initially, but we've seen that recover. We are back to where we were."
His comments came as the UK's second biggest supermarket revealed that sales in the 14 weeks to April 12 were up 1.3%. The figures include extra revenue from increased prices.His comments came as the UK's second biggest supermarket revealed that sales in the 14 weeks to April 12 were up 1.3%. The figures include extra revenue from increased prices.
Clarke also criticised Tesco's price promise campaign, which has been the subject of complaints to the Advertising Standards Authority by Sainsbury's, which called it gimmicky and unsustainable. "Our price strategy isn't a gimmick. For others, clearly, there's a big investment involved. We will stick to our price agenda and that will win through. Short-term value isn't a long-term solution."Clarke also criticised Tesco's price promise campaign, which has been the subject of complaints to the Advertising Standards Authority by Sainsbury's, which called it gimmicky and unsustainable. "Our price strategy isn't a gimmick. For others, clearly, there's a big investment involved. We will stick to our price agenda and that will win through. Short-term value isn't a long-term solution."
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