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Ad break: Levi's 'rubbish' jeans, Mike Mills 'bear' advert Ad break: Levi's 'rubbish' jeans, Mike Mills 'bear' advert
(4 months later)
Tempur-Pedic: 'Bear' (00:03) - USTempur-Pedic: 'Bear' (00:03) - US
In a wonderfully roundabout way, this charming US ad for a mattress manufacturer by Thumbsucker and Beginners director Mike Mills reveals that you're not yourself when you haven't had a good night's sleep. A pair of twin girls ruefully explain how they've got used to the "bear" their mum has become since her nights started to be interrupted by her uncomfortable bed. 
Agency: Carmichael Lynch (Minneapolis)
Director: Mike Mills		In a wonderfully roundabout way, this charming US ad for a mattress manufacturer by Thumbsucker and Beginners director Mike Mills reveals that you're not yourself when you haven't had a good night's sleep. A pair of twin girls ruefully explain how they've got used to the "bear" their mum has become since her nights started to be interrupted by her uncomfortable bed. 
Agency: Carmichael Lynch (Minneapolis)
Director: Mike Mills
Road Safety: 'Road to Zero' (01:07) - UKRoad Safety: 'Road to Zero' (01:07) - UK
The latest instalment in Lyle Bailie's award-winning series promoting road safety in Northern Ireland is a brilliantly balanced blend of poignancy and shock.  A series of vignettes draws heavily on the tragedy of loss before a reconstruction of a violent crash highlights the fragility of human life, as an innocent family's happiness is destroyed by a speeding driver.
Agency: Lyle Bailie International (Belfast)
Director: Syd Macartney		The latest instalment in Lyle Bailie's award-winning series promoting road safety in Northern Ireland is a brilliantly balanced blend of poignancy and shock.  A series of vignettes draws heavily on the tragedy of loss before a reconstruction of a violent crash highlights the fragility of human life, as an innocent family's happiness is destroyed by a speeding driver.
Agency: Lyle Bailie International (Belfast)
Director: Syd Macartney
Levi's: 'Explosion' (02:20) - UKLevi's: 'Explosion' (02:20) - UK
Sometimes a proposition is so compelling that advertising merely has to draw attention to it. This film, for example, reveals that Levi's is making jeans from recycled plastic bottles which suggests (a) an amazing commitment to a green agenda and (b) that the company is prepared to go to extraordinary lengths to persuade Jeremy Clarkson not to wear their clothes.
Agency: Levi's (San Francisco)
Director: Everynone		Sometimes a proposition is so compelling that advertising merely has to draw attention to it. This film, for example, reveals that Levi's is making jeans from recycled plastic bottles which suggests (a) an amazing commitment to a green agenda and (b) that the company is prepared to go to extraordinary lengths to persuade Jeremy Clarkson not to wear their clothes.
Agency: Levi's (San Francisco)
Director: Everynone
SLO Down Wines: 'Threesome' (03:21) - USSLO Down Wines: 'Threesome' (03:21) - US
This small Californian winery is clearly hoping to make a name for itself with this mixture of irreverence and titillation. Usually wine ads are all about the qualities what's inside the bottle but here the product is almost completely dismissed – instead, the brand spokesman slips into a bedroom where a man and two women are engaged in a ménage à trois.
Agency: SLO Down (California)
Director: Baker Smith		This small Californian winery is clearly hoping to make a name for itself with this mixture of irreverence and titillation. Usually wine ads are all about the qualities what's inside the bottle but here the product is almost completely dismissed – instead, the brand spokesman slips into a bedroom where a man and two women are engaged in a ménage à trois.
Agency: SLO Down (California)
Director: Baker Smith
Kingdom of Sport: 'Hotel' (04:02) - GermanyKingdom of Sport: 'Hotel' (04:02) - Germany
This daring German cinema commercial for a sportswear retailer has a man waking in a hotel room and discovering that a murder appears to have taken place. The viewer is a step ahead as he pieces together what's really happened and how he's to blame. It's a dark-humoured approach that's bound to elicit a mixed response.
Agency: Kolle Rebbe (Hamburg)
Director: Sam Holst		This daring German cinema commercial for a sportswear retailer has a man waking in a hotel room and discovering that a murder appears to have taken place. The viewer is a step ahead as he pieces together what's really happened and how he's to blame. It's a dark-humoured approach that's bound to elicit a mixed response.
Agency: Kolle Rebbe (Hamburg)
Director: Sam Holst
Robinsons: 'Pals' (05:16) - UKRobinsons: 'Pals' (05:16) - UK
Nostalgia is such a commonly-used tool in advertising that it's easy to become inured to its effect, and this commercial for Robinsons could easily have been a pretty but unremarkable piece of work. But one of the boys in this ad isn't quite what he seems – and the reveal really grabs the attention.
Agency: Bartle Bogle Hegarty
Director: Si & Ad		Nostalgia is such a commonly-used tool in advertising that it's easy to become inured to its effect, and this commercial for Robinsons could easily have been a pretty but unremarkable piece of work. But one of the boys in this ad isn't quite what he seems – and the reveal really grabs the attention.
Agency: Bartle Bogle Hegarty
Director: Si & Ad
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