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News International to raise the price of the Sun on Sunday to 60p News International to raise the price of the Sun on Sunday to 60p
(6 months later)
News International is to raise the price of the Sun on Sunday by 10p to 60p, the first increase since Rupert Murdoch launched the News of the World replacement in February last year.News International is to raise the price of the Sun on Sunday by 10p to 60p, the first increase since Rupert Murdoch launched the News of the World replacement in February last year.
The decision to raise the price from Sunday, 6 April, comes a week after Mike Darcey, the chief executive of News International, said that the Sun website is to start charging for online access from later this year.The decision to raise the price from Sunday, 6 April, comes a week after Mike Darcey, the chief executive of News International, said that the Sun website is to start charging for online access from later this year.
"This change in cover price follows recent investments in the quality of our weekend editions and continues to represent excellent value for money," said Darcey, in an internal announcement seen by MediaGuardian. "It is right that we charge readers a fair price for the world-class news, sport, showbiz, comment, humour and campaigns.""This change in cover price follows recent investments in the quality of our weekend editions and continues to represent excellent value for money," said Darcey, in an internal announcement seen by MediaGuardian. "It is right that we charge readers a fair price for the world-class news, sport, showbiz, comment, humour and campaigns."
News International is also increasing the price of the Saturday edition of the Sun by 10p, back to the 60p.News International is also increasing the price of the Saturday edition of the Sun by 10p, back to the 60p.
The Saturday Sun was reduced to 50p at the time of the launch of the Sun on Sunday last February, to boost sales of News International's weekend tabloid offering.The Saturday Sun was reduced to 50p at the time of the launch of the Sun on Sunday last February, to boost sales of News International's weekend tabloid offering.
Darcey reiterated his position on multiplatform charging across all of News International's titles, calling free access to the Sun website an "anomaly".Darcey reiterated his position on multiplatform charging across all of News International's titles, calling free access to the Sun website an "anomaly".
"It is a real tribute to the many teams in this building that 2.3 million people pay for the print edition of The Sun each day, and 7.7 million do so at least once a week," he said. "Others pay for the mobile or tablet edition, so there is only one anomaly – the website. As I've signalled within this building, and more recently shared with the press, this anomaly – where some people access for free all of the world class content for which others pay – is untenable.""It is a real tribute to the many teams in this building that 2.3 million people pay for the print edition of The Sun each day, and 7.7 million do so at least once a week," he said. "Others pay for the mobile or tablet edition, so there is only one anomaly – the website. As I've signalled within this building, and more recently shared with the press, this anomaly – where some people access for free all of the world class content for which others pay – is untenable."
Darcey, who moved from subscription-based BSkyB to run News International in January, moved swiftly that month to boost NI's content strategy, spending more than £30m to secure the exclusive rights to internet and mobile highlights for Premier League matches.Darcey, who moved from subscription-based BSkyB to run News International in January, moved swiftly that month to boost NI's content strategy, spending more than £30m to secure the exclusive rights to internet and mobile highlights for Premier League matches.
The Sun has also invested as much as £3m in a new TV studio, which was launched in January and debuted with a chat between Bizarre editor Gordon Smart Terminator star and former governor of California Arnold Schwarzenegger.The Sun has also invested as much as £3m in a new TV studio, which was launched in January and debuted with a chat between Bizarre editor Gordon Smart Terminator star and former governor of California Arnold Schwarzenegger.
The Sun on Sunday, which launched on 26 February as a replacement for NoW which was closed after the phone-hacking scandal in July 2011, reported a sale of more than 3.2m copies on its first weekend.The Sun on Sunday, which launched on 26 February as a replacement for NoW which was closed after the phone-hacking scandal in July 2011, reported a sale of more than 3.2m copies on its first weekend.
In February 2013 the officially audited sales figure for Sun on Sunday stood at 1,912,643, a 40.48% year-on-year fall.In February 2013 the officially audited sales figure for Sun on Sunday stood at 1,912,643, a 40.48% year-on-year fall.
"We have now made a clear signal of our commitment to the pay model across all our titles and platforms, a key milestone in our mission to secure a successful and sustainable future for NI," said Darcey."We have now made a clear signal of our commitment to the pay model across all our titles and platforms, a key milestone in our mission to secure a successful and sustainable future for NI," said Darcey.
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