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Shortlist Media to launch digital women's fashion and beauty title | Shortlist Media to launch digital women's fashion and beauty title |
(6 months later) | |
Shortlist Media is to launch a digital fashion and beauty title for women, dubbed Never Underdressed, available on smartphones and tablet computers. | Shortlist Media is to launch a digital fashion and beauty title for women, dubbed Never Underdressed, available on smartphones and tablet computers. |
The free title will compete with market leaders Elle, Vogue and Marie Claire in the busy women's glossy market when it launches in May. | The free title will compete with market leaders Elle, Vogue and Marie Claire in the busy women's glossy market when it launches in May. |
Never Underdressed is the first UK launch from Stylist owner, Shortlist Media, since the Shortlist spin-off Mr Hyde email in October 2012. Industry sources expect the launch to cost Shortlist Media between £2m and £3m. | Never Underdressed is the first UK launch from Stylist owner, Shortlist Media, since the Shortlist spin-off Mr Hyde email in October 2012. Industry sources expect the launch to cost Shortlist Media between £2m and £3m. |
Carrie Tyler, the former digital director of Elle, will lead a 14-strong editorial team at the new title, and Lucy Alexander, the ex-digital ad director of Elle, will be its publisher. | Carrie Tyler, the former digital director of Elle, will lead a 14-strong editorial team at the new title, and Lucy Alexander, the ex-digital ad director of Elle, will be its publisher. |
Alexander said: "Never Underdressed is a beautiful, glossy, luxury fashion title for the digital era. We are thrilled to bring a range of innovative, immersive new advertising formats that extend across desktop, tablet and mobile and allow brands to deliver consistent, high-impact campaigns across all platforms simultaneously." | Alexander said: "Never Underdressed is a beautiful, glossy, luxury fashion title for the digital era. We are thrilled to bring a range of innovative, immersive new advertising formats that extend across desktop, tablet and mobile and allow brands to deliver consistent, high-impact campaigns across all platforms simultaneously." |
Shortlist Media, founded and run by former IPC Media editorial director Mike Soutar in 2007, will launch a French edition of Stylist in print later this month. Its flagship Shortlist had a free print circulation of 531,733 in the six months to December 2012, according to the latest Audit Bureau of Circulations figures – up from 462,731 five years ago. | Shortlist Media, founded and run by former IPC Media editorial director Mike Soutar in 2007, will launch a French edition of Stylist in print later this month. Its flagship Shortlist had a free print circulation of 531,733 in the six months to December 2012, according to the latest Audit Bureau of Circulations figures – up from 462,731 five years ago. |
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