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The Sun newspaper to introduce online paywall | The Sun newspaper to introduce online paywall |
(about 1 hour later) | |
UK readers of The Sun are to be charged for online access to the newspaper later this year. | UK readers of The Sun are to be charged for online access to the newspaper later this year. |
Rupert Murdoch's News International, which owns the red top said it was implementing a paywall as the existing free online version was "untenable". | Rupert Murdoch's News International, which owns the red top said it was implementing a paywall as the existing free online version was "untenable". |
Chief executive, Mike Darcey, said it was threatening the tabloid's circulation and revenues. | Chief executive, Mike Darcey, said it was threatening the tabloid's circulation and revenues. |
The Sun follows the Telegraph which announced yesterday that it would begin charging readers for online access. | The Sun follows the Telegraph which announced yesterday that it would begin charging readers for online access. |
It will allow online readers free access to 20 articles each month, following which they will be charged a monthly subscription fee. | It will allow online readers free access to 20 articles each month, following which they will be charged a monthly subscription fee. |
Mr Darcey told the Guardian: "This decision comes from a deep-seated belief that it is just untenable to have 2.4 million paying 40p for the Sun at the same time as a bunch of other people are getting it for free. | Mr Darcey told the Guardian: "This decision comes from a deep-seated belief that it is just untenable to have 2.4 million paying 40p for the Sun at the same time as a bunch of other people are getting it for free. |
"The Sun website is a fantastic website and sometimes it is a better product. I have to believe that we are all suffering, to a greater or lesser degree in the print world because of that, that part of those people are saying day in, day out 'why am I paying for the Sun when I can get it for free'," he said. | "The Sun website is a fantastic website and sometimes it is a better product. I have to believe that we are all suffering, to a greater or lesser degree in the print world because of that, that part of those people are saying day in, day out 'why am I paying for the Sun when I can get it for free'," he said. |
Lisa O'Carroll wrote in the Guardian: "Murdoch has been a staunch opponent of the advertising model for online newspapers and his decision to start charging for the Sun comes just three months ahead of a demerger of his News Corp company, which will be split into separate entertainment and publishing companies. | Lisa O'Carroll wrote in the Guardian: "Murdoch has been a staunch opponent of the advertising model for online newspapers and his decision to start charging for the Sun comes just three months ahead of a demerger of his News Corp company, which will be split into separate entertainment and publishing companies. |
"The move piles pressure on his three UK titles, of which only the Sun is profitable, to be commercially successful," she said. | "The move piles pressure on his three UK titles, of which only the Sun is profitable, to be commercially successful," she said. |
The Times newspaper, also part of News International, introduced a subscription service for its online version three years ago. | The Times newspaper, also part of News International, introduced a subscription service for its online version three years ago. |