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JWT sacks staff over Ford Berlusconi advert | JWT sacks staff over Ford Berlusconi advert |
(35 minutes later) | |
JWT India has sacked employees over a series of controversial advertisements, including one showing former Italian Prime Minister Silvio Berlusconi with a group of bound women in a car boot. | JWT India has sacked employees over a series of controversial advertisements, including one showing former Italian Prime Minister Silvio Berlusconi with a group of bound women in a car boot. |
The adverts were never commercially used but appeared on a website. | The adverts were never commercially used but appeared on a website. |
JWT, a unit of the world's biggest advertising group WPP, said the posters were "distasteful and contrary to standards" followed at the firm. | JWT, a unit of the world's biggest advertising group WPP, said the posters were "distasteful and contrary to standards" followed at the firm. |
The firm's managing partner, Bobby Pawar, has been asked to leave. | The firm's managing partner, Bobby Pawar, has been asked to leave. |
According to reports, the creative director of Blue Hive, a WPP unit dedicated to managing the Ford business, Vijay Simha Vellanki, has also been asked to resign. | |
"We deeply regret the publishing of posters," JWT said in a statement. | "We deeply regret the publishing of posters," JWT said in a statement. |
"After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT." | |
Wrong move | Wrong move |
One of the adverts showed Mr Berlusconi in the driver's seat with three bound women in the boot and a slogan: "Leave your worries behind with Figo's extra-large boot." | One of the adverts showed Mr Berlusconi in the driver's seat with three bound women in the boot and a slogan: "Leave your worries behind with Figo's extra-large boot." |
They were uploaded on a website just days after India passed strict anti-rape laws. | They were uploaded on a website just days after India passed strict anti-rape laws. |
The posters had triggered comments against them on the various social media, with many people labelling them as sexist. | |
The controversy saw the Indian unit of Ford Motor Company issuing an apology earlier this week. | The controversy saw the Indian unit of Ford Motor Company issuing an apology earlier this week. |
JWT also condemned the posters saying that "these were never intended for paid publication and should never have been created, let alone uploaded to the internet". | JWT also condemned the posters saying that "these were never intended for paid publication and should never have been created, let alone uploaded to the internet". |
"This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation," it said. | |
According to some reports, Ford is one of JWT's biggest global accounts. | According to some reports, Ford is one of JWT's biggest global accounts. |
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