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| Version 1 | Version 2 |
|---|---|
| Ford India apologises for Berlusconi advert | Ford India apologises for Berlusconi advert |
| (about 1 hour later) | |
| The Indian unit of Ford Motor Company has apologised for an advertisement showing former Italian Prime Minister Silvio Berlusconi with a group of bound women in the boot of a car. | |
| The advert, showing three women bound and gagged in the boot of a Ford Figo, appeared on a website. | |
| Mr Berlusconi was shown in the driver's seat with a slogan: "Leave your worries behind with Figo's extra-large boot." | Mr Berlusconi was shown in the driver's seat with a slogan: "Leave your worries behind with Figo's extra-large boot." |
| The advert has not been used commercially. | The advert has not been used commercially. |
| Reports say that it was posted online by the India-based advertising agency hired by Ford. | Reports say that it was posted online by the India-based advertising agency hired by Ford. |
| The company said it regretted the incident and called the images "contrary to the standards of professionalism and decency within Ford". | The company said it regretted the incident and called the images "contrary to the standards of professionalism and decency within Ford". |
| "We deeply regret this incident and agree with our agency partners that it should have never happened," Ford said. | "We deeply regret this incident and agree with our agency partners that it should have never happened," Ford said. |
| A spokesperson told the BBC that the company was taking the incident "seriously and are reviewing approval and oversight processes, and taking necessary steps to ensure nothing like this ever happens". | |
| Last year Ford's chief executive Alan Mulally told the BBC that the Indian market was becoming "increasingly important" for the company. |