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China confirmed as world's largest film market outside US | China confirmed as world's largest film market outside US |
(6 months later) | |
China's influence on Hollywood film-making has been underscored by statistics just released by the Motion Picture Association of America (MPAA), which confirm that the country has overtaken Japan to become the world's second-largest box office territory, and the biggest outside the US. | China's influence on Hollywood film-making has been underscored by statistics just released by the Motion Picture Association of America (MPAA), which confirm that the country has overtaken Japan to become the world's second-largest box office territory, and the biggest outside the US. |
The MPAA's Theatrical Market Statistics 2012 show China's cinema audience is worth $2.7bn (£1.7bn), up from $2bn in 2011, taking it past Japan, whose total increased only slightly from $2.3bn to $2.4bn. The US was still the biggest by some distance, with a value of $10.8bn in 2012, a 6% rise on 2011. | The MPAA's Theatrical Market Statistics 2012 show China's cinema audience is worth $2.7bn (£1.7bn), up from $2bn in 2011, taking it past Japan, whose total increased only slightly from $2.3bn to $2.4bn. The US was still the biggest by some distance, with a value of $10.8bn in 2012, a 6% rise on 2011. |
"China is building 10 screens a day," MPAA chief Chris Dodd told Deadline. "There's a voracious appetite for product and [US] films have done well." | "China is building 10 screens a day," MPAA chief Chris Dodd told Deadline. "There's a voracious appetite for product and [US] films have done well." |
The results underline the gains that Hollywood stands to make by tailoring its product for the Chinese market. A report last year by Ernst & Young suggested that at the current rate of expansion, the Chinese box office was set to pass the US in seven years. | The results underline the gains that Hollywood stands to make by tailoring its product for the Chinese market. A report last year by Ernst & Young suggested that at the current rate of expansion, the Chinese box office was set to pass the US in seven years. |
Pressure from the highest levels of government saw China begin to relax its strict quotas the release of foreign-made films earlier this year, after a visit to the US by China's president Xi Jinping. | Pressure from the highest levels of government saw China begin to relax its strict quotas the release of foreign-made films earlier this year, after a visit to the US by China's president Xi Jinping. |
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