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| What does the Archbishop of Canterbury do for the city? | What does the Archbishop of Canterbury do for the city? |
| (about 14 hours later) | |
| As he was enthroned as the 105th Archbishop of Canterbury, Justin Welby became the clerical head of 85 million Anglicans worldwide. | |
| Watched by the Prime Minister and Prince of Wales during the ceremony he sat upon the chair of St Augustine as the most senior bishop in the country. | |
| However, he will also perform the arguably more lowly task of being the archbishop for the Diocese of Canterbury. | However, he will also perform the arguably more lowly task of being the archbishop for the Diocese of Canterbury. |
| But in a role that will see him leading Christians in more than 160 countries, what does he do for the city? | But in a role that will see him leading Christians in more than 160 countries, what does he do for the city? |
| And could more be done to promote the archbishop as a brand to attract tourists? | And could more be done to promote the archbishop as a brand to attract tourists? |
| 'Missing a trick' | 'Missing a trick' |
| The election of Pope Francis saw thousands of devoted Roman Catholics flock to the Vatican. | The election of Pope Francis saw thousands of devoted Roman Catholics flock to the Vatican. |
| However, huge crowds did not throng the medieval streets of Canterbury. | |
| Brand expert Jonathan Gabay said he believed Canterbury was "missing a trick" and should be promoting the role of the archbishop more. | Brand expert Jonathan Gabay said he believed Canterbury was "missing a trick" and should be promoting the role of the archbishop more. |
| "People are looking for heritage and tradition and consistency," he said. | "People are looking for heritage and tradition and consistency," he said. |
| "All of these things add up to the notion that all is well in the world. | "All of these things add up to the notion that all is well in the world. |
| "It's a great story - the archbishop is a powerful respected figure, why not make more of it? | "It's a great story - the archbishop is a powerful respected figure, why not make more of it? |
| "Remember, Christianity is a massive global brand. I would say from a brand point of view, the archbishop heads a brand bigger than Coca-Cola." | "Remember, Christianity is a massive global brand. I would say from a brand point of view, the archbishop heads a brand bigger than Coca-Cola." |
| 'Second to Venice' | 'Second to Venice' |
| However, the chief executive of Canterbury City Council, Colin Carmichael, said the role of the archbishop and cathedral in the city were not downplayed. | However, the chief executive of Canterbury City Council, Colin Carmichael, said the role of the archbishop and cathedral in the city were not downplayed. |
| He said: "The general feeling is that the cathedral does its own marketing very well, and without being too blasé, tourists know very well about Canterbury and the cathedral. | He said: "The general feeling is that the cathedral does its own marketing very well, and without being too blasé, tourists know very well about Canterbury and the cathedral. |
| "So we try and promote the other elements of the city. | "So we try and promote the other elements of the city. |
| "The latest estimate is that eight million people a year come to Canterbury in a city of 50,000 people. We are the second most densely visited city in Europe after Venice." | "The latest estimate is that eight million people a year come to Canterbury in a city of 50,000 people. We are the second most densely visited city in Europe after Venice." |
| And he said there was a different dynamic in the Roman Catholic Church, which inspired the crowds outside the Vatican waiting for a glimpse of the Pope. | And he said there was a different dynamic in the Roman Catholic Church, which inspired the crowds outside the Vatican waiting for a glimpse of the Pope. |
| "It goes back to the fact that the Pope is the head of the Catholic Church - almost like a monarch - and the archbishop very deliberately isn't," he said. | "It goes back to the fact that the Pope is the head of the Catholic Church - almost like a monarch - and the archbishop very deliberately isn't," he said. |
| "But without the cathedral, Canterbury would be a small market town that no one would've ever have heard of." | "But without the cathedral, Canterbury would be a small market town that no one would've ever have heard of." |
| 'Serious or not' | 'Serious or not' |
| The previous archbishop, Rowan Williams, supported two local homeless charities Catching Lives and Porchlight. | The previous archbishop, Rowan Williams, supported two local homeless charities Catching Lives and Porchlight. |
| Mr Carmichael praised Mr Williams and said he hoped his successor would be as active locally. | Mr Carmichael praised Mr Williams and said he hoped his successor would be as active locally. |
| "Rowan Williams took it very seriously," he said. "He was in Canterbury a lot and made a point of visiting churches and church schools. | "Rowan Williams took it very seriously," he said. "He was in Canterbury a lot and made a point of visiting churches and church schools. |
| "It depends on the archbishop and what person they are as to whether they take it serious or not." | "It depends on the archbishop and what person they are as to whether they take it serious or not." |
| A spokeswoman for Lambeth Palace said it was too early to say which charities the archbishop might choose to be associated with. | A spokeswoman for Lambeth Palace said it was too early to say which charities the archbishop might choose to be associated with. |
| "Canterbury is a place where the Archbishop can be grounded and refreshed and I'm sure he will relish spending time in the beautiful city," she said. | "Canterbury is a place where the Archbishop can be grounded and refreshed and I'm sure he will relish spending time in the beautiful city," she said. |
| "It's a place where he can do his work as a priest and a bishop. He's looking forward to visiting churches and being immersed in the life of this ancient city." | "It's a place where he can do his work as a priest and a bishop. He's looking forward to visiting churches and being immersed in the life of this ancient city." |