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Britain enjoying 'digital boom' | Britain enjoying 'digital boom' |
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The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom's annual report. | The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom's annual report. |
It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology. | It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology. |
Surprisingly, it also shows that women, in some age groups, are the dominant web users and older web users spend more time online than any group. | Surprisingly, it also shows that women, in some age groups, are the dominant web users and older web users spend more time online than any group. |
Among children it showed that web and mobile phone use is growing at the expense of video games. | Among children it showed that web and mobile phone use is growing at the expense of video games. |
Media life | Media life |
The 330-page report takes a comprehensive look at the way Britons use new and old media and reveals a nation in love with its media, gadgets and hi-tech gear. | |
The average Briton now spends 50 hours per week on the phone, using the net, watching TV or listening to the radio. However, the mix of how much time is spent on each one has changed radically over the last few years. | The average Briton now spends 50 hours per week on the phone, using the net, watching TV or listening to the radio. However, the mix of how much time is spent on each one has changed radically over the last few years. |
Daily mobile phone use is up 58% on 2002 and, over the same period, net use has grown 158%. By contrast Britons spend far less time watching TV, listening to the radio or chatting on a fixed line phone. | Daily mobile phone use is up 58% on 2002 and, over the same period, net use has grown 158%. By contrast Britons spend far less time watching TV, listening to the radio or chatting on a fixed line phone. |
The report, the fourth annual survey from Ofcom, revealed big differences in the technologies that different sectors of the population prefer. | |
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Ofcom said Briton's were getting increasingly sophisticated in their use of communications technologies and often used several concurrently. | |
For instance, a teenager playing an online game might take a picture of a high score or achievement unlocked while they play then text or e-mail it to friends or add it to a website or Facebook page. | |
Price cuts | |
James Thickett, director of research at Ofcom, said the watchdog had seen two big trends over the last 12 months. | |
Portable music players are very popular with children.He told BBC News: "We've seen a need for greater control of the services you are getting and we've seen this by sales of digital video recorders. | |
"Second is a need for greater mobility. People are increasingly using their mobile devices for a range of functions such as camera, downloading music or listening to the radio," he said. | |
The report also revealed that although Britons are using more media and technology than ever they are spending less on it. | |
"For the second consecutive year in a row the price of communication services has fallen," said Mr Thickett. | |
Ofcom said strong competition and the "bundling" of services had let the communications industry realise economies of scale and drive prices lower. The monthly household spend on communications is now £92.65. In 2005 that monthly spend was £94.03. | |
"It's great for consumers," he said, "they are getting greater choice at lower prices than have ever been had." |