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BSkyB sports channels made available on pay-as-you-go basis BSkyB sports channels made available on pay-as-you-go basis
(6 months later)
BSkyB has made its sports channels available on a pay-as-you go basis for the first time, providing access to content such as Premier League football for £9.99 a day without a Sky TV subscription from Tuesday.BSkyB has made its sports channels available on a pay-as-you go basis for the first time, providing access to content such as Premier League football for £9.99 a day without a Sky TV subscription from Tuesday.
BSkyB has launched Sky Sports on Now TV, its new internet TV service, marking a radical departure for the company which has spent more than 20 years building its business model on monthly subscription packages of at least £42.50.BSkyB has launched Sky Sports on Now TV, its new internet TV service, marking a radical departure for the company which has spent more than 20 years building its business model on monthly subscription packages of at least £42.50.
BSkyB is offering fans unlimited access to its range of six sports channels – including Sky Sports News – for £9.99 for a 24-hour period.BSkyB is offering fans unlimited access to its range of six sports channels – including Sky Sports News – for £9.99 for a 24-hour period.
"The launch of Sky Sports on Now TV is a landmark moment for sports fans," said Simon Creasey, director of Now TV. "For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button.""The launch of Sky Sports on Now TV is a landmark moment for sports fans," said Simon Creasey, director of Now TV. "For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button."
Sports programming that will now be available on the service includes Premier League and Champions League football, Formula 1, the Ashes tests between England and Australia and the major golf tournaments.Sports programming that will now be available on the service includes Premier League and Champions League football, Formula 1, the Ashes tests between England and Australia and the major golf tournaments.
Now TV, which launched late last year and had attracted 25,000 subscribers by the end of 2012, allows fans to watch programming on devices including tablets, smartphones and games consoles.Now TV, which launched late last year and had attracted 25,000 subscribers by the end of 2012, allows fans to watch programming on devices including tablets, smartphones and games consoles.
BSkyB announced the launch of Now TV, which is partially a response to the arrival of US streaming giant Netflix and growth of Amazon's LoveFilm, in July last year.BSkyB announced the launch of Now TV, which is partially a response to the arrival of US streaming giant Netflix and growth of Amazon's LoveFilm, in July last year.
The service offers Sky Movies for £15 a month, or some titles for £3.49 on a pay-per-view basis.The service offers Sky Movies for £15 a month, or some titles for £3.49 on a pay-per-view basis.
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