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Debenhams sales 'disrupted' by snow Debenhams shares fall on snow woes
(35 minutes later)
Department store chain Debenhams has said bad weather in January will dent its profits for the first half of 2013. Shares in department store Debenhams have fallen 10% after the firm said bad weather in January would dent its profits for the first half of 2013.
The firm said trading was "severely disrupted" by the snow that fell across the UK in mid to late January.The firm said trading was "severely disrupted" by the snow that fell across the UK in mid to late January.
Although like-for-like sales in the 26 weeks to 2 March rose about 3% year-on-year, there was a 10% sales fall in the period from 14 to 27 January, it added.Although like-for-like sales in the 26 weeks to 2 March rose about 3% year-on-year, there was a 10% sales fall in the period from 14 to 27 January, it added.
As a result, it expected first-half profits to be about £120m, less than previously hoped. It now thinks first-half profits will be about £120m, less than hoped.
"To recover sales lost due to snow, we introduced additional promotional events in February focused on Valentine's Day, half-term and the month end," the statement said."To recover sales lost due to snow, we introduced additional promotional events in February focused on Valentine's Day, half-term and the month end," the statement said.
"Although these events did drive some incremental sales, they did not fully recover those lost in January."Although these events did drive some incremental sales, they did not fully recover those lost in January.
"Further, the sales generated were mainly in lower margin clearance lines, which means that gross margin for the first half will be [about] 20 basis points lower than last year."Further, the sales generated were mainly in lower margin clearance lines, which means that gross margin for the first half will be [about] 20 basis points lower than last year.
"Therefore, gross margin for the year is now more likely to be flat than the 10 basis points increase previously guided to.""Therefore, gross margin for the year is now more likely to be flat than the 10 basis points increase previously guided to."
However, Debenhams said it believed that its second-half forecasts were "robust" and that sales would continue to grow as expected.However, Debenhams said it believed that its second-half forecasts were "robust" and that sales would continue to grow as expected.