This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.guardian.co.uk/artanddesign/us-news-blog/2013/feb/25/dkny-pay-photographer-without-permission

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
DKNY to pay $25,000 after using photographs without permission DKNY to pay $25,000 after using photographs without permission
(7 months later)
DKNY is to donate $25,000 to compensate a photographer whose photos the company was caught using without permission.DKNY is to donate $25,000 to compensate a photographer whose photos the company was caught using without permission.
Brandon Stanton, a New York street photographer who runs Humans of New York, a popular photo blog detailing the lives of the city's most colourful residents, was approached several months ago by the fashion label, which was interested in buying 300 of his photos. According to Stanton, DKNY offered him $15,000 for 300 of his photos, which it wanted to hang in its storefronts worldwide.Brandon Stanton, a New York street photographer who runs Humans of New York, a popular photo blog detailing the lives of the city's most colourful residents, was approached several months ago by the fashion label, which was interested in buying 300 of his photos. According to Stanton, DKNY offered him $15,000 for 300 of his photos, which it wanted to hang in its storefronts worldwide.
"A friend in the industry told me that $50 per photo was not nearly enough to receive from a company with hundreds of millions of dollars … So I asked for more money. [DKNY] said 'no'," said Stanton in a statement posted on Humans of New York's Facebook page, which reaches over 562,000 people."A friend in the industry told me that $50 per photo was not nearly enough to receive from a company with hundreds of millions of dollars … So I asked for more money. [DKNY] said 'no'," said Stanton in a statement posted on Humans of New York's Facebook page, which reaches over 562,000 people.
But on Monday, one of Stanton's fans sent him a picture of a DKNY store in Bangkok.But on Monday, one of Stanton's fans sent him a picture of a DKNY store in Bangkok.
"The window is full of my photos. These photos were used without my knowledge and without compensation," said Stanton on Facebook."The window is full of my photos. These photos were used without my knowledge and without compensation," said Stanton on Facebook.
Rather than immediately threatening DKNY with a lawsuit, Stanton posted on Facebook on Monday morning and asked his fans to "share" his post if they agreed with him that DKNY should donate $100,000 on his behalf to his local YMCA, in Bedford-Stuyvesant, Brooklyn.Rather than immediately threatening DKNY with a lawsuit, Stanton posted on Facebook on Monday morning and asked his fans to "share" his post if they agreed with him that DKNY should donate $100,000 on his behalf to his local YMCA, in Bedford-Stuyvesant, Brooklyn.
Over 28,907 people shared his post in under 5 hours – which clearly got DKNY's attention. The company issued an apology, which Stanton reposted on Humans of New York's Facebook page, in which it pledged to donate $25,000 in Stanton's name to the YMCA.Over 28,907 people shared his post in under 5 hours – which clearly got DKNY's attention. The company issued an apology, which Stanton reposted on Humans of New York's Facebook page, in which it pledged to donate $25,000 in Stanton's name to the YMCA.
The company said it was a mistake, as the store in Bangkok used "an internal mock up containing some of Mr Stanton's images, that was intended to merely show the direction of the spring visual program."The company said it was a mistake, as the store in Bangkok used "an internal mock up containing some of Mr Stanton's images, that was intended to merely show the direction of the spring visual program."
Stanton told his Facebook fans: "$25k will help a lot of kids at the YMCA … we are going to take them at their word that it was a mistake and be happy that this one had a happy ending."Stanton told his Facebook fans: "$25k will help a lot of kids at the YMCA … we are going to take them at their word that it was a mistake and be happy that this one had a happy ending."
Fighting back against image theft is becoming a common trend among photographers who share their content online and via social media. Just this month, photographers complained that Instagram wasn't doing enough to prevent image theft and began publicizing instances of image theft in order to ask for proper compensation.Fighting back against image theft is becoming a common trend among photographers who share their content online and via social media. Just this month, photographers complained that Instagram wasn't doing enough to prevent image theft and began publicizing instances of image theft in order to ask for proper compensation.
In the statement from DKNY, posted on Stanton's Facebook page, the company said:In the statement from DKNY, posted on Stanton's Facebook page, the company said:
"For our Spring 2013 store window visuals we decided to celebrate the city that is in our name by showcasing 'Only in NYC' images. We have immense respect for Brandon Stanton aka Humans of New York and approached him to work with us on this visual program. He declined to participate in the project. "For our Spring 2013 store window visuals we decided to celebrate the city that is in our name by showcasing 'Only in NYC' images. We have immense respect for Brandon Stanton aka Humans of New York and approached him to work with us on this visual program. He declined to participate in the project. 
"For the Spring 2013 windows program, we licensed and paid for photos from established photography service providers. However, it appears that inadvertently the store in Bangkok used an internal mock up containing some of Mr Stanton's images that was intended to merely show the direction of the spring visual program. We apologize for this error and are working to ensure that only the approved artwork is used.""For the Spring 2013 windows program, we licensed and paid for photos from established photography service providers. However, it appears that inadvertently the store in Bangkok used an internal mock up containing some of Mr Stanton's images that was intended to merely show the direction of the spring visual program. We apologize for this error and are working to ensure that only the approved artwork is used."
Our editors' picks for the day's top news and commentary delivered to your inbox each morning.