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| London fashion week: politics meets style at star-studded launch | London fashion week: politics meets style at star-studded launch |
| (35 minutes later) | |
| London fashion week has been opened by Britain's two leading female ambassadors – Samantha Cameron and Natalie Massenet, founder and executive chairman of Net-a-Porter. | London fashion week has been opened by Britain's two leading female ambassadors – Samantha Cameron and Natalie Massenet, founder and executive chairman of Net-a-Porter. |
| The prime minister's wife hosted a reception at Downing Street for international guests, including the editor of American Vogue, Anna Wintour, and fashion industry design talent, such as Victoria Beckham. | |
| Earlier in the day, Massenet, newly appointed chairman of the British Fashion Council (BFC), spoke of London's excellent fashion credentials at an opening reception in Somerset House. | Earlier in the day, Massenet, newly appointed chairman of the British Fashion Council (BFC), spoke of London's excellent fashion credentials at an opening reception in Somerset House. |
| Massenet, who has built up a UK-based business with international clout, said she was proud to be chairwoman at a time when "British fashion has never been more globally recognised and successful". | Massenet, who has built up a UK-based business with international clout, said she was proud to be chairwoman at a time when "British fashion has never been more globally recognised and successful". |
| She spoke of fashion's digital revolution, the sight of British designers's work on the red carpet during the Baftas earlier this week, and the recent high-profile deal between luxury conglomerate PPR and London fashion week star Christopher Kane. | |
| "There isn't a store or fashion publication that isn't looking to London fashion to update their business," she said. | "There isn't a store or fashion publication that isn't looking to London fashion to update their business," she said. |
| Massenet was joined by the culture minister, Ed Vaizey, who said the government was keen to work with the BFC on developing manufacturing in the UK while also supporting the popular idea of more "made in Britain" products. | Massenet was joined by the culture minister, Ed Vaizey, who said the government was keen to work with the BFC on developing manufacturing in the UK while also supporting the popular idea of more "made in Britain" products. |
| Reflecting on her trip to New York fashion week, which finished on Thursday night, Massenet said that despite strong and well executed collections in the US city, she had been struck by "a palpable and growing excitement for what would lie ahead in London". | Reflecting on her trip to New York fashion week, which finished on Thursday night, Massenet said that despite strong and well executed collections in the US city, she had been struck by "a palpable and growing excitement for what would lie ahead in London". |
| Tom Ford's catwalk show – planned for Monday – is responsible for much of the anticipation around the capital, while other splashy shows include London debuts from L'Wren Scott and the singer Rihanna, who will present her first 120 piece collection for River Island on Saturday evening. | |
| Fifty-six catwalk shows – 21 of which will be broadcast on London fashion week's YouTube channel – are in the offering and include other high-profile names, such as Jonathan Saunders and JW Anderson, who underpin London's reputation of delivering the fashion world's stars of tomorrow. | |
| Relative newcomer Zoë Jordan, the first designer on the catwalk on Friday morning, said it was a huge honour to open fashion week. "We are different to a lot of designers that London fashion week have gotten behind before because we are a more of a luxury contemporary brand than a directional fashion one," she said. | Relative newcomer Zoë Jordan, the first designer on the catwalk on Friday morning, said it was a huge honour to open fashion week. "We are different to a lot of designers that London fashion week have gotten behind before because we are a more of a luxury contemporary brand than a directional fashion one," she said. |
| In line with London's makeover from the fashion capital that once showed three-legged trousers in dingy car parks, the London College of Fashion's Masters course made it's fashion week debut at the Royal Opera House, with collections by 10 designers made up largely of wearable clothes and current trends. | In line with London's makeover from the fashion capital that once showed three-legged trousers in dingy car parks, the London College of Fashion's Masters course made it's fashion week debut at the Royal Opera House, with collections by 10 designers made up largely of wearable clothes and current trends. |
| Prof Frances Corner, the head of LCF, explained that showing during fashion week emphasised the college's commitment to promoting our students. "We have graduates working in all parts of the world," he said. "We want to help to launch them into the London fashion scene whilst ensuring they are also seen as part of London, the global fashion player." | Prof Frances Corner, the head of LCF, explained that showing during fashion week emphasised the college's commitment to promoting our students. "We have graduates working in all parts of the world," he said. "We want to help to launch them into the London fashion scene whilst ensuring they are also seen as part of London, the global fashion player." |
| Front row faces | Front row faces |
| One of the most photographed faces on the front row, Anna Wintour will definitely make an appearance at Christopher Kane. The label has just been bought by the Gucci group so is one of fashion week's hottest tickets. | One of the most photographed faces on the front row, Anna Wintour will definitely make an appearance at Christopher Kane. The label has just been bought by the Gucci group so is one of fashion week's hottest tickets. |
| Alexa Chung and Pixie Geldof will undoubtably be sitting at the front for their friend Henry Holland's show. Chung is sure to be sighted at Mulberry, who previously named one of their bestselling bags in her honour. As unofficial ambassador to the Mulberry brand, Kate Moss is sure to be there too. | Alexa Chung and Pixie Geldof will undoubtably be sitting at the front for their friend Henry Holland's show. Chung is sure to be sighted at Mulberry, who previously named one of their bestselling bags in her honour. As unofficial ambassador to the Mulberry brand, Kate Moss is sure to be there too. |
| Beyoncé is in town for the Brits and may well make a front row appearance. If she shows it'll be for Tom Ford, since she previously modelled for him at one of his New York shows. | Beyoncé is in town for the Brits and may well make a front row appearance. If she shows it'll be for Tom Ford, since she previously modelled for him at one of his New York shows. |
| Rihanna, showing a collection herself, might well turn up for the a more underground label. Look out for her at JW Anderson's show, later in the week. | Rihanna, showing a collection herself, might well turn up for the a more underground label. Look out for her at JW Anderson's show, later in the week. |