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You can find the current article at its original source at http://www.guardian.co.uk/media/mediamonkeyblog/2013/feb/15/oscar-pistorius-human-sponge

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Oscar Pistorius: can the 'Human Sponge' help handle the crisis? Oscar Pistorius: can the 'Human Sponge' help handle the crisis?
(7 months later)
As online debate raged in the UK on Friday over the Sun's coverage of Oscar Pistorius – its front page features a huge photo of his dead girlfriend, Reeva Steenkamp, in a bikini – it emerged that a former editor of the News International tabloid turned celebrity PR, Stuart Higgins, has flown to Pretoria to help him to manage the media. Higgins, who edited the Sun from 1994 to 1998, gave PR support to Pistorius during the London 2012 Games. His agency, Stuart Higgins Communications, set up in 1999, specialises in talent and crisis management and has a strong client list from the sporting world, including Chelsea FC and Manchester United. He has also represented several international athletes, swimmers and tennis players, including Andy Murray. In 2007, Higgins sold the company to Fast Track, a subsidiary of Chime Communications, formerly chaired by Lord Bell. Higgins, a former royal correspondent at the Sun, was the butt of editor Kelvin MacKenzie's anger and jokes during his time as news editor and then deputy editor in the 1980s. MacKenzie published a front page, featuring Higgins as "The Human Sponge", and printed his direct phone line, asking readers to ring him to get things off their chest.As online debate raged in the UK on Friday over the Sun's coverage of Oscar Pistorius – its front page features a huge photo of his dead girlfriend, Reeva Steenkamp, in a bikini – it emerged that a former editor of the News International tabloid turned celebrity PR, Stuart Higgins, has flown to Pretoria to help him to manage the media. Higgins, who edited the Sun from 1994 to 1998, gave PR support to Pistorius during the London 2012 Games. His agency, Stuart Higgins Communications, set up in 1999, specialises in talent and crisis management and has a strong client list from the sporting world, including Chelsea FC and Manchester United. He has also represented several international athletes, swimmers and tennis players, including Andy Murray. In 2007, Higgins sold the company to Fast Track, a subsidiary of Chime Communications, formerly chaired by Lord Bell. Higgins, a former royal correspondent at the Sun, was the butt of editor Kelvin MacKenzie's anger and jokes during his time as news editor and then deputy editor in the 1980s. MacKenzie published a front page, featuring Higgins as "The Human Sponge", and printed his direct phone line, asking readers to ring him to get things off their chest.
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